Budget Cooking


Hy-Vee Cooking Guide
Budget Cooking

Smart ingredients and recipes you can bank on.

Exclusively at Hy-Vee

Hy-Vee private labels help you save money. Because why spend more than you have to? Discover a few of our favorite brands.

  • That's Smart!

    Cook with quality ingredients that don't cost a fortune.

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  • Soiree

    Entertain like a rock star ... without rock star prices. 

    Learn How
  • Overjoy

    Low in calories and low in price. That's a sweet deal.

    Shop Now
  • Hy-Vee Angus Reserve

    100% natural beef that’s leaner and more affordable,

    Get Recipes

Eat Well on a Budget

A few of our favorite recipes prove it can be done.

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That's Smart! Macaroni Salad

It's cookout season! Meet our go-to recipe for feeding a whole bunch of people without tapping into our rainy day fund. 

Main Ingredients
  • That's Smart! elbow macaroni
  • That's Smart! frozen peas
  • Hy-Vee extra sharp cheddar cheese

8 Copycat Recipes That Will Save You Money

Stay home. But eat like you're out. 

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How to Spend Less

So many ways to save! Let us count the ways.

Load digital coupons to your Hy-Vee PERKS card, then scan your card at checkout to redeem. 

Don't have a Hy-Vee PERKS card? Get one free at your local Hy-Vee, then register here.

Download the Hy-Vee app, and in just seconds you can see this week's deals and coupons, tap to load them to your Fuel Saver + Perks® card or shopping list, check your Fuel Saver balance, AND get access to app-only deals!

Plan your shopping list around the hottest deals of the week.

Make it even easier by getting our weekly ads emailed to you. Sign up here.

For customers who plan to have their groceries delivered, a Hy-Vee PERKS Plus membership will give you unlimited free grocery delivery.

See how much you can save with an annual membership.

Never miss a big sale! Text HVDEALS to 49833 and we'll text you when we're having big sales.

A friendly disclaimer: Message and data rates may apply. Available on AT&T, Verizon Wireless, Sprint, T-Mobile, and US Cellular.