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Hy-Vee Homegrown Logo

Hy-Vee Homegrown

Hy-Vee is committed to working with local farmers to provide close-to-home fruits and vegetables shoppers can trust.

Map of eight states Hy-Vee operates in with some farms listed on it

About Hy-Vee Homegrown

When you see the Hy-Vee Homegrown logo, you can trust that your produce was grown locally by Midwest farmers. We work with hundreds of local farms to source fruit and vegetables grown within 200 miles of your Hy-Vee store.

It all started back in the 1930s, when Hy-Vee co-founder David Vredenburg drove his black Ford pickup from farm to farm buying tomatoes, potatoes, apples, and other produce for Hy-Vee customers. Today, our produce managers work with 250 farmers to bring shoppers only the best locally grown fruits and vegetables.

Curious about growers for your store? Use the Local Grower map to learn more about your area, and meet some of our featured farmers below.

Find a Local Grower

Find which local growers are providing Hy-Vee Homegrown produce to your favorite Hy-Vee store using our Grower Finder.

Map of eight states Hy-Vee operates in with some farms listed on it

Hy-Vee Homegrown products are manufactured, produced or grown in our eight state operating area. This map does not represent all vendors carried by Hy-Vee. Icon placement is approximate.

Meet the Growers

Taste the Difference

From sauces to salads to eating fresh out of hand, tomatoes are the chameleons of the produce aisle. The one common feature of Hy-Vee's Homegrown tomatoes: they're guaranteed fresh. Frankly, there's nothing quite like the deliciousness of a fresh tomato.

A food staple much of the year, corn is often served in side dishes. That all changes in summer! When fresh sweet corn takes center stage, Hy-Vee makes sure the performance is one to remember. Our freshly picked ears are juicy, sweet and delicious—a testament to the power of Homegrown!

Wonderful any time of year, cucumbers are especially welcome during summer, when their high water content hydrates the body. Low in calories and good for the waistline, cukes have a mild, refreshing taste in salads and sandwiches. Hy-Vee's selection of cucumbers includes full size, mini, seedless and organic.

Hy-Vee's Homegrown watermelon has the juicy, sweet taste that takes you back to the carefree summers of childhood. Whether a large melon for the family or a personal-size melon for one, go ahead and indulge. One cup has only 46 calories!

Peppers offer a range of tastes that fit in with so many different kinds of recipes. Stop in at your local Hy-Vee to explore a rainbow selection of sweet bells, mild Anaheims and poblanos, spicy jalapeños and hot serranos.

Go Fresh, Go Local

Visit our YouTube channel to view all of our Homegrown videos, or visit for insights, tips, and entertainment to enhance any lifestyle.