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Hy-Vee Launches New Private Brand “Good Graces” with Gluten-Free Line

Hy-Vee Launches New Private Brand “Good Graces” with Gluten-Free Line

November 4, 2021 | News & Press Releases

Hy-Vee, Inc. today announces the launch of Good Graces®, a new private brand available at all Hy-Vee stores. The first line to launch includes a full range of gluten-free products for customers. The budget-friendly offerings exclusive to Hy-Vee provide high-quality, gluten-free products at an affordable price, which helps make a gluten-free diet more attainable for customers.  

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