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Hy-Vee Partners with The W Nail Bar to Open In-Store Nail Salons

March 3, 2021 | News & Press Releases

WEST DES MOINES, Iowa (March 3, 2021) — Hy-Vee, Inc. is announcing a partnership with The W Nail Bar to open several in-store nail salons by the end of 2021 inside select Hy-Vee locations across the company’s eight-state region. The first nail salon will open inside the Bettendorf Hy-Vee in Bettendorf, Iowa, in early April.  

The W Nail Bar is a full-service, all-natural nail bar that offers a variety of services including manicures, pedicures, nail art, waxing, tinting and more. The W Nail Bar is committed to culture, cleanliness and customer service. Full-service manicures are available starting at $35 and full-service pedicures are available starting at $55. Monthly memberships are also available. 

“Through our partnership with The W Nail Bar, we are revolutionizing the way customers shop in our stores by bringing engaging, experiential and convenient services to our customers,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “We are proud to launch this partnership with a company that shares many of the same goals that we do at Hy-Vee, including innovative offerings and exceptional customer service.”

The W Nail Bar is family and female-owned, founded by two sisters from Ohio — Lauren Hunter and Manda Mason. Both grew up working in their family’s grocery store before pursuing their own careers and later combined forces in 2015 to open their first The W Nail Bar location in Columbus, Ohio.   

“Originating from a family of grocers ourselves, we could not picture a better fit for The W Nail Bar,” said Lauren Hunter, Co-Founder of The W Nail Bar. “We are excited to collaborate with Hy-Vee to bring our own twist to the grocery space, offering safe, all-natural nail and beauty services and products to Hy-Vee customers.”

In light of COVID-19, The W Nail Bar has enforced strict cleaning and sanitation protocols in all areas of its salons. Extra measures have also been implemented such as contactless payment and Plexiglas barriers that are used between customers and technicians during manicure and pedicure services. The salons are currently operating at 50% capacity to ensure proper social distancing measures are being followed. 

The W Nail Bar also has its own line of all-natural, handmade products that will soon be available at select Hy-Vee locations. To learn more about The W Nail Bar, visit


Hy-Vee, Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 88,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

The W Nail Bar is a full-service nail bar headquartered in Columbus, Ohio, that values cleanliness, culture, and customer experience above all else. Offering artistic manicures and pedicures, as well as waxing, tinting and spa services, the company is known for its natural products made in-house. The company’s signature copper tubs provide natural, anti-microbial properties that provide customers peace of mind that their nail services are being performed in the cleanest vessel possible. Follow The W Nail Bar on Instagram via @thewnailbar and #thewnailbar.