November 6, 2026 | News & Press Releases
Special discount also available for veterans, active-duty military members
WEST DES MOINES, Iowa (Nov. 6, 2026) — As the nation commemorates America 250 this year, Hy-Vee is showing its appreciation to all veterans and active-duty military members with a free breakfast on Veterans Day.
A beloved Hy-Vee tradition since 1999, the Hy-Vee Veterans Day Breakfast is a buffet-style meal. All Hy-Vee stores with hot food service will host the special breakfast on Wednesday, Nov. 11, from 6 to 10 a.m.
Veterans and active-duty military members will also receive 15% off their grocery purchases in store or ordered online on Wednesday, Nov. 11, when they shop at Hy-Vee and Dollar Fresh Market locations.
The Hy-Vee Veterans Day Breakfast is part of the Hy-Vee Homefront initiative, which demonstrates the company’s dedication to honoring our nation’s heroes. Established in 2013, Hy-Vee Homefront has donated more than $4.3 million to nonprofits that serve veterans, active-duty service members and their families. Hy-Vee Homefront also provides special benefits and incentives for veteran and active-duty service member employees.
WHAT: Hy-Vee Offering Veterans, Active-Duty Military Members Free Breakfast on Veterans Day
WHEN: Wednesday, Nov. 11
6-10 a.m.
WHERE: All Hy-Vee stores with hot food service
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Hy-Vee, Inc. is an employee-owned corporation operating more than 540 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.