About Hy-Vee

About Hy-Vee GraphicMission Statement

Making lives easier, healthier, happier.

The Hy-Vee Story

In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee — a company known for excellent service and reasonable prices. As an employee-owned company, Hy-Vee encourages each of its more than 78,000 employees to help guide the company. Its 85 years of outstanding success is a testament to those employees’ hard work and dedication to the vision of its founders. Today, Hy-Vee is synonymous with quality, variety, value and superior customer service. Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company’s operating philosophy.

Hy-Vee is a touchstone for its customers’ desire for information on diet, nutrition and wellness topics. The company’s commitment to healthy lifestyles is evidenced by ever-growing HealthMarket departments featuring natural and organic products, the consulting services of in-store dietitians and chefs, and consumer and employee wellness programs. The company also sponsors the annual Hy-Vee Road Races during Drake Relays weekend and five Hy-Vee Pinky Swear Kids Triathlons across the Midwest that raise money for children with cancer and their families.

With sales of $8.7 billion annually, Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Its more than 235 stores are located in eight Midwestern states: Iowa, Illinois, Missouri, Kansas, Nebraska, South Dakota, Minnesota and Wisconsin. Distribution centers are in Chariton, Iowa, and Cherokee, Iowa, with a third perishable operation in Ankeny, Iowa. Hy-Vee’s corporate office is located in West Des Moines, Iowa.


temp Behind The Scenes
Subsidiaries that help us out.
temp Proud Smiles
Drawing the attention of the industry.
temp History
Over 80 years of helpful smiles.
Charitable Giving
Good customer service doesn’t stop in the aisle.
temp Upromise
Turn your purchases at Hy-Vee into college savings.
Heroes Game
Annual Iowa-Nebraska football rivalry game.
honor flight Honor Flight
Honoring central Iowa World War II veterans.
Hy-Vee PinkySwear Triathlons Pinky Swear Triathlons
Raising funds and awareness for the families of children who are suffering from cancer.
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