Hy-Vee Homefront

Support for Veterans

We are grateful for the service of our nation’s veterans. Through Hy-Vee Homefront Round Up, donations can help support our veterans and their families. The Round Up program allows customers to round up their grocery bill to the nearest dollar—or any amount—with the proceeds going to support designated Hy-Vee Homefront organizations. We are proud to partner with our customers by matching customer donations during specific times of the year, up to $100,000.

How can you help? Shop and round up your grocery bill at your local Hy-Vee store on the following Round Up dates:

  • Veterans Day Round Up: November 5 - 15

Previous Round Up totals:

November 6 - 16, 2014

Funds raised at stores: $104,930.45

Hy-Vee match: $100,000.00

Patriotic Chip sales
in fiscal 2014:$29,334.51

July 1 – 6, 2014

Funds raised at stores: $32,059.95

May 23 – 26, 2014

Funds raised at stores: $75,930.18

November 6 - 16, 2013

Funds raised at stores: $166,998.92

Hy-Vee match: $100,000.00

Kansas City Chiefs: $12,121.50

Total donation: $621,375.51

Benefitting Organizations

Operation First Response
a 501(c)3 nonprofit organization that helps meet the immediate personal and financial needs of wounded military members and their families.

Puppy Jake Foundation
a 501(c)3 nonprofit organization dedicated to helping military veterans through the assistance of well-bred and highly trained service dogs.

Hope For The Warriors®
a 501(c)3 nonprofit organization dedicated to enhancing the quality of life for post-9/11 service members, their families, and the families of the fallen who have sustained physical and psychological wounds in the line of duty.

Puppy Jake Foundation is honored and thrilled to be selected as a recipient of the Hy-Vee Homefront Round Up initiative. We appreciate the level of contributions received from the Hy-Vee family, the stores and customers alike. It is obvious that Hy-Vee and its customers share a deep sense of community commitment and desire to honor those that have given so freely to our country. With the cost of care and training of each trained service dog, this tremendous financial support is critical to our ability to expand the number of veterans we are able to assist. Generous financial support from Hy-Vee Homefront has enabled Puppy Jake Foundation to help even more veterans, for which we are extremely grateful.

Rebecca S. Beach, President and Founder, Puppy Jake Foundation

Puppy Jake

Operation First Response would like to thank Hy-Vee and its customers for their generous donations to help our wounded heroes. Because of their kindness we have been able to help hundreds of heroes pay their utility bills and provide food for their families. Thank you for warming the homes of our heroes as well as their hearts.

PJ Sesker-Green, Chairman of the Board and Director of Marketing, Operation First Response

Operation First Response

Hope For The Warriors® is dedicated to restoring a sense of self, restoring the family unit, and restoring hope for our service members and our military families. We are so thankful to Hy-Vee and its customers for their recognition of our service members’ sacrifices through the generous donations received in the Round Up. Your generosity greatly helps our organization provide a full cycle of care to military families. The donations from the Hy-Vee Homefront program have made a lasting difference to the veterans and military families in the Midwest and beyond.

Emma Riley, Senior Director, Community Development, Hope For The Warriors®

Hope for the Warriors