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Hy-Vee Functional Beverage Hydration Challenge Giveaway Sweepstakes

June 24, 2024 | Promotions



1. SWEEPSTAKES: The Hy-Vee Functional Beverage Hydration Challenge Giveaway Sweepstakes (“Sweepstakes”) shall commence at 8:00 am Central Time on July 1, 2024, and shall end at 11:59 pm Central Time on August 6, 2024 (the “Sweepstakes Period”). The sponsor of the Sweepstakes is Hy-Vee, Inc., 5820 Westown Parkway, West Des Moines, IA 50266 (“Hy-Vee” or “Sponsor”). In the event of a conflict between the entry instructions and these Sweepstakes rules (“Official Rules”), these Official Rules shall control. The clock located on the computer system used by Sponsor to manage the Sweepstakes shall govern with respect to the commencement and end time for the Sweepstakes Period, as well as the time and date of the receipt of each Sweepstakes entry.

2. ELIGIBILITY: Sweepstakes open to legal residents of the United States, who are at least 18 years of age or older (or the age of majority in their state of legal resident, whichever is older) at time of entry. Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six months, held employment with or performed services for Sponsor, or any other organizations affiliated with the sponsorship, fulfillment, administration, prize support and fulfillment, advertisement, or promotion of the Sweepstakes, and/or their respective parent, subsidiary, affiliate, and successor companies (collectively, “Sweepstakes Entities”), and immediate family members or members of the same households (parents, stepparents, legal guardians, children, stepchildren, siblings, stepsiblings, or spouses (whether related or not) of such persons) at any time during this Sweepstakes are ineligible.


Functional Beverage Hydration Challenge Completion: During the Sweepstakes Period, entrants must:

  1. Register for the Hy-Vee Functional Beverage Hydration Challenge at the following link: Hy-Vee (
  2. Entrants will receive an email requiring that they set up or log-in to their account to view the Functional Beverage Hydration Challenge program.
  3. Once signed in, entrants must select the “Programs” option on the left side of the screen to access the Hy-Vee Functional Beverage Hydration Challenge Program.
  4. Entrants must select “start” under the Hy-Vee Functional Beverage Hydration Challenge Program to view the modules to complete.
  5. Entrants must respond to questions relating to the modules for seven (7) consecutive days. A new form will unlock each day. You may send an email to [email protected] with any question you may have related to completing and logging the Hy-Vee Functional Beverage Hydration Challenge.
  6. You will be automatically entered to win if you successfully complete and submit seven (7) forms relating to the Hy-Vee Functional Beverage Hydration Challenge during the Sweepstakes Period.
  7. You can complete another week of the Hy-Vee Functional Beverage Hydration Challenge to receive an extra entry.

Alternative Method of Entry: To enter the Sweepstakes without completing the required steps to confirm completion of the Hy-Vee Functional Beverage Hydration Challenge, hand-print “ATTN – Hy-Vee Functional Beverage Hydration Challenge Giveaway Sweepstakes – Entry” along with your name, address, city, state, zip code, telephone number, and email address (if applicable) on a 3” x 5” card and mail it to: ATTN – Hy-Vee Functional Beverage Hydration Challenge Giveaway Sweepstakes – Entry, 5820 Westown Parkway, West Des Moines, Iowa 50266-8223 (each an “Entry”). There is a limit of one (1) Mail-In Entry during the Sweepstakes Period. All Mail-In entries must be postmarked during the Sweepstakes Period and be received by August 9, to be considered a valid entry.

4. WINNER SELECTION/NOTIFICATION: Five (5) winners will be selected by Sponsor via the Sweepstakes platform, or other online random number generator service, or a random drawing (at Sponsor’s election) on or about August 16, 2024. The prize winner(s) will be selected from among all eligible entries received during the Sweepstakes Period. Sponsor shall use its best efforts to contact the prize winner(s) immediately following selection. The prize winner(s) must be able to sign and return an Affidavit of Eligibility and Release of Liability/Publicity (where permitted). If Sponsor is unable to contact the prize winner(s) within two (2) days of first attempt, or should any of the prize winner(s) fail to return the Affidavit of Eligibility and Release of Liability/Publicity within two (2) days of receipt, or should any prize winner fail to comply with these Official Rules or any of the following conditions, that/those prize winner(s) may, at Sponsor’s sole discretion, be declared ineligible and Sponsor shall select alternate prize winner(s).

5. ODDS OF WINNING: The odds of winning depend on the total number of valid Sweepstakes entries received during the Sweepstakes Period.

6. PRIZES: Five (5) prize winners will each win a $100.00 Hy-Vee gift card. The approximate retail value of all prizes to be awarded is $500.00.

7. PRIZE RESTRICTIONS: No cash redemption of a prize is permitted. No transfer of prize permitted. No substitutions, except Sponsor may substitute a prize of equal or greater value at its sole discretion. Gift cards and gift certificates are subject to the terms, conditions and restrictions of the issuer of the card or certificate. All costs not specifically stated herein as being awarded are the responsibility of the winner. WINNERS AGREE TO ACCEPT ALL ASPECTS OF THE PRIZE “AS IS,” AND SPONSOR MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AND EXPRESSLY DISCLAIMS ANY WARRANTY OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. ALL TAXES, FEES, COSTS, AND EXPENSES OF WHATEVER NATURE, INCLUDING WITHOUT LIMITATION SALES TAXES, PERMITS, AND INSURANCE SHALL BE THE SOLE RESPONSIBILITY OF THE WINNERS, AS WILL ALL CURRENT AND FUTURE TAXES, COSTS, FEES, INSURANCE, AND EXPENSES RELATING TO ANY ASPECT OF THE PRIZES HEREUNDER. All U.S. federal, state, and local taxes, and all other expenses not specifically mentioned herein, are the sole responsibility of Winner. Winner may be issued a 1099 form for the actual ARV of the prizes at the time of fulfillment. Other restrictions may apply.

8. PUBLICITY: Except where prohibited, participation in the Sweepstakes constitutes the consent of each winner to Sponsor's and its respective agents' use of the winner's name age, photograph, voice, likeness and/or image, and hometown city and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. DATA COLLECTION: Sponsor will be collecting personal data about participants when they enter the Sweepstakes. Personal data includes but is not limited to: name, address, date of birth, e-mail address and telephone number. Please review Sponsor’s privacy policy at: By participating in the Sweepstakes, entrants hereby agree to all personal information uses and disclaimers as explained in the above noted privacy policy.

10. GENERAL CONDITIONS: By entering, entrants warrant and represent that they agree to be bound by these Official Rules (including all eligibility requirements) and the decisions of the Sponsor and any appointed agents, which shall be final and binding in all respects. By entering, entrants, on behalf of himself or herself and his or her heirs, assignees, executors and administrators, agree to release, discharge, and hold harmless any and all claims against the Sponsor, NASCAR and the Iowa Speedway from and against any and all liability for any injury, including but not limited to personal injury, bodily injury (including without limitation wrongful death or disability), property damage, or loss or damage of any other kind arising in whole or in part, directly or indirectly, from delivery, non-delivery, acceptance, possession, use of a prize, or from participation in this Sweepstakes, or any Sweepstakes-related activity, whether or not such injury, loss or damage arises in whole or in part from the negligence of the Sponsor, NASCAR, the Iowa Speedway or any of their affiliates, officers, directors, shareholders, employees, agents, and agents of and any and all Internet servers and access providers, and agree that none of the above identified parties shall be responsible for printing or typographical errors in any Sweepstakes related materials or for stolen, late, lost, garbled, delayed, misdirected, damaged, incomplete, postage due, or illegible entries, or incorrect, inaccurate transcription or loss of entry information for any reason whatsoever, including without limitation, human error. If, in the exclusive judgment of the Sponsor, this promotion becomes compromised in any way, Sponsor reserves the right to withdraw the Sweepstakes offer and select a winner(s) from all eligible entries received prior to the act that compromised the Sweepstakes. Any attempt to deliberately damage or subvert the Sweepstakes or its operation is unlawful and subject to legal action by the Sponsor or its agents. Sponsor reserves the right to verify eligibility qualifications of winner(s), and to disqualify any individual or internet protocol (“IP”) address if Sponsor believes such person or IP address has tampered with the entry or has acted in violation of these Official Rules. Should the Sweepstakes be terminated prior to the last day of the Sweepstakes Period, notice will be posted at and on the Website. Any attempt by an entrant or any other individual to deliberately damage or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Hy-Vee® is a registered trademark owned by Hy-Vee, Inc. NASCAR® is a registered trademark of the National Association for Stock Car Auto Racing, LLC, used with permission.

11. DISPUTES/CHOICE OF LAW: Entrants agree that (a) any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners shall be resolved individually, without resort to any form of class action, and exclusively before a court located in the State of Iowa; (b) to the fullest extent permitted by law, you waive any right to a jury trial in any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners; (c) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes but in no event attorney’s fees; and (d) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, and Sponsor in connection with the Sweepstakes shall be governed by the laws of the State of Iowa, without regard to conflicts of law principles or rules, and all proceedings shall take place in Des Moines, Iowa.

12. OFFICIAL RULES REQUESTS/NOTIFICATION OF WINNER: A copy of these Official Rules and the Sweepstakes results may be obtained by sending a self-addressed, postage prepaid written request to Hy-Vee, Inc., Attn: Hy-Vee Functional Beverage Hydration Challenge Giveaway Sweepstakes – Rules or – Winners, 5820 Westown Parkway, West Des Moines, IA 50266. Written requests must be received by August 23, 2024.


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