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Hy-Vee Plus Membership Giveaway Sweepstakes

March 29, 2021 | Promotions


1. SWEEPSTAKES: The Hy-Vee Plus Membership Giveaway Sweepstakes (“Sweepstakes”) shall commence at 12:00:01 am CDT on March 29, 2021 and shall end at 11:59:59 pm CDT on March 31, 2021 (the “Sweepstakes Period”). The sponsor of the Sweepstakes is Hy-Vee, Inc., 5820 Westown Parkway, West Des Moines, IA 50266 (“Hy-Vee” or “Sponsor”). In the event of a conflict between the entry instructions and these Sweepstakes rules (“Official Rules”), these Official Rules shall control. The clock located on the computer system used by Sponsor to manage the Sweepstakes shall govern with respect to the commencement and end time for the Sweepstakes Period, as well as the time and date of the receipt of each Sweepstakes entry.

2. ELIGIBILITY: Sweepstakes open to legal residents of the following states: Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin, who are at least 18 years of age or older (or the age of majority in their state of legal resident, whichever is older) at time of entry and who shop at any one of the participating stores listed on Exhibit 1 (the “Participating Store”). Any individuals (including but not limited to employees, consultants, independent contractors and interns) who have, within the past six months, held employment with or performed services for Sponsor, or any other organizations affiliated with the sponsorship, fulfillment, administration, prize support and fulfillment, advertisement, or promotion of the Sweepstakes, and/or their respective parent, subsidiary, affiliate, and successor companies (collectively, “Sweepstakes Entities”), and immediate family members or members of the same households (parents, stepparents, legal guardians, children, stepchildren, siblings, stepsiblings, or spouses (whether related or not) of such persons) at any time during this Sweepstakes are ineligible.


Purchase Entry: During the Sweepstakes Period, to submit a valid entry, entrants must: (i) visit a Participating Store and sign-up for a free Hy-Vee Fuel Saver + Perks® customer loyalty card (“Program Loyalty Card”) or utilize an existing Program Loyalty Card; (ii) establish or use an existing Hy-Vee account at; (iii) complete an order of at least $50.00 using Hy-Vee Aisles Online and provide your Program Loyalty Card information at the time you complete your order; and (iv) select any one of the participating stores listed on Exhibit 1 (the “Participating Store”) as the pick-up or order fulfillment location, if order is for delivery.

Non-Purchase Entry: To enter the Sweepstakes without making a purchase, hand-print “ATTN – Hy-Vee Plus Membership Giveaway Sweepstakes (CR IA)- Entry” along with your name, address, city, state, zip code, telephone number, Participating Store location, and email address (if applicable) on a 3” x 5” card and mail it to: ATTN – Hy-Vee Plus Membership Giveaway Sweepstakes (CR IA) – Entry, 5820 Westown Parkway, West Des Moines, Iowa 50266-8223 (each an “Entry”). All mail-in entries must be postmarked by March 31, 2021 to be a valid entry. There is a limit of one (1) Mail-In Entry per day during the Sweepstakes Period.

All entries must be submitted during the Sweepstakes Period to be considered a valid entry. Further, by entering into the Sweepstakes, entrant binds himself or herself, as well as entrant’s spouse, children parents, guardians, heirs, next of kin, and any legal or personal representatives, executors, administrators, successors and assigns, to the terms and conditions contained herein.

4. WINNER SELECTION/NOTIFICATION: On April 7, 2021, Sponsor will randomly draw one (1) winner per Participating Store (13 total winners) from among all eligible entries received during Sweepstakes Period. The prize winners will be selected by Sponsor via the Sweepstakes platform,, or other online random number generator service, or a random drawing (at Sponsor’s election). The prize winners must claim the prize within forty-eight (48) hours of notification from Sponsor otherwise Sponsor may select a new prize winner. The prize winners may be required to sign and return an Affidavit of Eligibility and Release of Liability/Publicity (where permitted). Should any prize winner fail to comply with these Official Rules or any of the following conditions, that/those prize winner(s) may, at Sponsor’s sole discretion, be declared ineligible and Sponsor may select alternate prize winner(s).

5. ODDS OF WINNING: The odds of winning depend on the total number of valid Sweepstakes entries received at the time of each drawing.

6. PRIZES: A total of thirteen (13) prizes are available to be awarded in the Sweepstakes, each consisting of one (1) H+ Membership (awarded as a $99.00 Hy-Vee gift card for the purchase of the first year of a H+ Membership, subject to Membership terms and conditions.

7. PRIZE RESTRICTIONS: No cash redemptions. No transfer of prize permitted. No substitutions, except Sponsor may substitute a prize of equal or greater value at its sole discretion. All costs not specifically stated herein as being awarded are the responsibility of the winner. WINNERS AGREE TO ACCEPT ALL ASPECTS OF THE PRIZE “AS IS,” AND SPONSOR MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, AND EXPRESSLY DISCLAIMS ANY WARRANTY OF TITLE, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE. ALL TAXES, FEES, COSTS, AND EXPENSES OF WHATEVER NATURE, INCLUDING WITHOUT LIMITATION SALES TAXES, PERMITS, AND INSURANCE SHALL BE THE SOLE RESPONSIBILITY OF THE WINNERS, AS WILL ALL CURRENT AND FUTURE TAXES, COSTS, FEES, INSURANCE, AND EXPENSES RELATING TO ANY ASPECT OF THE PRIZES HEREUNDER. All U.S. federal, state, and local taxes, and all other expenses not specifically mentioned herein, are the sole responsibility of Winner. Winner may be issued a 1099 form for the actual ARV of the prizes at the time of fulfillment. No cash redemption of a prize is permitted. No transfer of a prize is permitted. No substitutions, except Sponsor may substitute a prize of equal or greater value at its sole discretion. Other restrictions may apply.

8. PUBLICITY: Except where prohibited, participation in the Sweepstakes constitutes the consent of each winner to Sponsor’s and its respective agents’ use of the winner’s name age, photograph, voice, likeness and/or image, and hometown city and state for promotional purposes in any media, worldwide, without further payment or consideration.

9. DATA COLLECTION: Sponsor may be collecting personal data about participants when they enter the Sweepstakes. Personal data includes but is not limited to: name, address, date of birth, e-mail address and telephone number. Please review Sponsor’s privacy policy at: By participating in the Sweepstakes, entrants hereby agree to all personal information uses and disclaimers as explained in the above noted privacy policy.

10. GENERAL CONDITIONS: By entering, entrants warrant and represent that they agree to be bound by these Official Rules (including all eligibility requirements) and the decisions of the Sponsor and any appointed agents, which shall be final and binding in all respects. By entering, entrants, on behalf of himself or herself and his or her heirs, assignees, executors and administrators, agree to release, discharge, and hold harmless any and all claims against the Sponsor and all sweepstakes entities, including the Kansas City Chiefs, (the “Sweepstakes Entities”) from and against any and all liability for any injury, including but not limited to illness, personal injury, bodily injury (including without limitation wrongful death or disability), property damage, or loss or damage of any other kind arising in whole or in part, directly or indirectly, from delivery, non-delivery, acceptance, possession, use of a prize, or from participation in this Sweepstakes, or any Sweepstakes-related activity, whether or not such illness, injury, loss or damage arises in whole or in part from the negligence of the Sponsor or Sweepstakes Entities their affiliates, officers, directors, shareholders, employees, agents, and agents of and any and all Internet servers and access providers, and agree that none of the Sweepstakes Entities shall be responsible for printing or typographical errors in any Sweepstakes related materials or for stolen, late, lost, garbled, delayed, misdirected, damaged, incomplete, postage due, or illegible entries, or incorrect, inaccurate transcription or loss of entry information for any reason whatsoever, including without limitation, human error. If, in the exclusive judgment of the Sponsor, this promotion becomes compromised in any way, Sponsor reserves the right to withdraw the Sweepstakes offer and select a winner(s) from all eligible entries received prior to the act that compromised the Sweepstakes. Any attempt to deliberately damage or subvert the Sweepstakes or its operation is unlawful and subject to legal action by the Sponsor or its agents. Sponsor reserves the right to verify eligibility qualifications of winner(s), and to disqualify any individual or internet protocol (“IP”) address if Sponsor believes such person or IP address has tampered with the entry, or has acted in violation of these Official Rules. Should the Sweepstakes be terminated prior to the last day of the Sweepstakes Period, notice will be posted at Any attempt by an entrant or any other individual to deliberately damage or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Prize Winners and his/her travel companions are responsible for all costs and expenses associated with the Event not specifically listed as part of the prize, including, but not limited to, travel, meals, taxes, gratuities, incidentals, merchandise and souvenir purchases. Sponsor and any Sweepstakes Entities will not be responsible for Acts of God, acts of terrorism, civil disturbances, work stoppage, governmental regulation or mandate, or any other natural disaster outside their control that may cause the cancellation or postponement of the Event and ultimately the terms and conditions of the Event tickets will govern in any of these cases. In the event the Event is cancelled or postponed due to circumstances beyond Sponsor’s control, that portion of the prize will not be awarded and no additional compensation will be provided.

11. DISPUTES/CHOICE OF LAW: Entrants agree that (a) any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners shall be resolved individually, without resort to any form of class action, and exclusively before a court located in the State of Iowa; (b) to the fullest extent permitted by law, you waive any right to a jury trial in any and all disputes, claims, and causes of action arising out of or connected with the Sweepstakes, or any prize awarded, or the determination of the winners; (c) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes but in no event attorney’s fees; and (d) under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant, and Sweepstakes Entities in connection with the Sweepstakes shall be governed by the laws of the State of Iowa, without regard to conflicts of law principles or rules, and all proceedings shall take place in Des Moines, Iowa.

12. PRIZE WINNERS AND OFFICIAL RULES: A copy of these Official Rules and the Sweepstakes results may be obtained by sending a self-addressed, postage prepaid written request to Hy-Vee, Inc., Attn: Hy-Vee Plus Membership Giveaway Sweepstakes (CR IA), 5820 Westown Parkway, West Des Moines, IA 50266. Written requests must be received by April 30, 2021.

©2021 Hy-Vee, Inc. All rights reserved.

Exhibit 1

Participating Stores

Store # Store Name Address City, State Zip Code
1054 Cedar Rapids, IA #1 1843 Johnson Ave NW Cedar Rapids, IA 52405
1055 Cedar Rapids, IA #2 279 Collins Rd NE Cedar Rapids, IA 52402
1056 Cedar Rapids, IA #3 20 Wilson Ave SW Cedar Rapids, IA 52404
1060 Cedar Rapids, IA #4 1556 1st Ave NE Cedar Rapids, IA 52402
1061 Cedar Rapids, IA #5 3235 Oakland Rd NE Cedar Rapids, IA 52402
1063 Cedar Rapids, IA #6 4035 Mount Vernon Rd SE Cedar Rapids, IA 52403
1064 Cedar Rapids, IA #7 5050 Edgewood Rd NE Cedar Rapids, IA 52411
1080 Coralville, IA #1 1914 8th St Coralville, IA 52241
1085 Coralville, IA #2 3285 Crosspark Rd Coralville, IA 52241
1281 Iowa City, IA #1 1720 Waterfront Dr Iowa City, IA 52240
1285 Iowa City, IA #2 812 South 1st Ave Iowa City, IA 52245
1288 Iowa City, IA #3 1125 N Dodge St Iowa City, IA 52245
1396 Marion, IA 3600 Business Hwy 151 E Marion, IA 52302