In 1930, Charles Hyde and David Vredenburg opened a small general store in Beaconsfield, Iowa. That store grew to become Hy-Vee — a company known for superior customer service and a wide selection of quality products. As an employee-owned company, Hy-Vee encourages each of its more than 75,000 employees to help guide the company. Hy-Vee’s nearly 95 years of outstanding success is a testament to those employees’ hard work and dedication to the vision of its founders. Today, Hy-Vee is synonymous with quality, variety, value and superior customer service. Its slogan, "A Helpful Smile in Every Aisle," expresses the foundation of the company’s operating philosophy.
Hy-Vee is a touchstone for its customers’ desire for information on health, nutrition and wellness topics. The company’s commitment to healthy lifestyles is demonstrated by its popular HealthMarket departments featuring natural and organic products, the consulting services of dietitians and chefs, Hy-Vee KidsFit programming and its industry-leading retail pharmacies.
Hy-Vee, Inc. is an employee-owned corporation operating more than 550 business units across eight Midwestern states with sales of more than $13 billion annually. Since 1930, the supermarket chain has grown to become synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 75,000 employees provide “A Helpful Smile in Every Aisle” to customers every day.
Newsweek – America's Top 5 Most Trusted Grocery Retailers, 2022
USA Today – Voted #2 Best Supermarket in America, 2021
Forbes – America's Best In-State Employers, 2021
Food Logistics – Top Green Providers List, 2021
Food & Wine – Ranked 3rd Best COVID-19 Response in America, 2020