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Hy-Vee March Madness Instant Win & Sweepstakes

February 15, 2021 | Promotions

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Hy-Vee March Madness Instant Win & Sweepstakes ("Promotion") begins at 12:00:01 PM Eastern Time (“ET”) on February 15, 2021 and ends at 11:59:59 PM ET on April 5, 2021 (“Promotion Period”). The Promotion includes an instant win game ("Game") and a sweepstakes ("Sweepstakes"), both a game of chance. The computer clock of the Administrator is the official time-keeping device in the Promotion.

The NCAA® is neither a sponsor nor administrator of the Promotion. NCAA® is a registered trademark of the National Collegiate Athletic Association.

1. ELIGIBILITY: The Promotion is open only to legal residents of Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin, who are 18 (except Nebraska 19) years of age or older at the time of Promotion registration. Employees of The Hershey Company (“Sponsor”), TPN Retail, Hy-Vee, Inc., Realtime Media LLC (“Administrator”), their respective parent companies, affiliates, subsidiaries, advertising, and fulfillment and marketing agencies, (collectively, “Promotion Parties”) their immediate families (parent, child, sibling & spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Promotion. By participating, you agree to these Official Rules and to the decisions of the Sponsor, which are final and binding in all respects. Void in any state not listed above and where prohibited by law, rule or regulation. All federal, state and local laws and regulations apply.

2. HOW TO PARTICIPATE: To participate, text REESES to 80160 during the Promotion Period. Once the text message is received, the entrant will automatically receive one reply text message with a link to ("Website"). The entrant may then visit the Website using the browser on his/her mobile device and follow the links and instructions to enter. An entrant is not required to send a text message to participate in the Sweepstakes and, instead, may access the Website directly to enter. Note that an entrant cannot receive an entry into the Sweepstakes solely by texting REESES to 80160. Upon accessing the Website, enter the Promotion by completely entering your correct information on the registration form (required fields include: Full Name, Full Mailing Address, Phone Number, Birth Date and Email Address) with your true and correct information. Upon registering, you will earn one (1) entry (each an “Entry” and collectively, the “Entries”) into the Sweepstakes. You will also earn one (1) gameplay for the "Click & Reveal" Instant Win Game. When the Game is completed, you will be notified if you are a winner or loser. All winners are subject to verification before any prize will be awarded. Upon completion, you will have the opportunity to share the Promotion with others. Returning users will bypass the registration form and earn one (1) Entry into the Sweepstakes and one (1) gameplay for the Game, per day throughout the Promotion Period. Limit of one (1) Sweepstakes Entry per person, per email address, per day throughout the Promotion Period. Limit of one (1) Instant Win gameplay per person, per email address, per day throughout the Promotion Period. Message and data rates may apply.

3. INSTANT WIN PRIZE AWARDING/ODDS: A total of Fifty (50) Instant Win Game prize winners will be determined randomly throughout the Promotion Period, with one (1) Instant Win Game prize winner to be determined randomly each day during the Promotion Period. Odds of winning an Instant Win Prize depend on the number of eligible Promotion Entries received and the date and time when a particular Promotion participant plays the Game.

4. SWEEPSTAKES DRAWING/ODDS: On or about April 12, 2021, the Administrator will conduct a random drawing from all eligible Sweepstakes Entries and select one (1) potential Sweepstakes grand prize winner. Odds of winning the Sweepstakes grand prize is based on the total number of eligible Sweepstakes Entries received during the Promotion Period.

5. WINNER NOTIFICATION: The potential Sweepstakes grand prize winner will be notified by email and/or phone within three (3) business days of winner selection or as soon as reasonably practicable. A potential winner of a prize valued at $600 or more will be sent, via email and/or overnight mail, an Affidavit of Eligibility/Release and an IRS W9 Form. All forms must be completed, signed, notarized and returned to the Administrator within ten (10) days of date of issuance. The potential Sweepstakes grand prize winner then and only then becomes the “Sweepstakes grand prize winner.” If such potential Sweepstakes grand prize winner cannot be contacted within a reasonable time period, is ineligible, if any notification is returned undeliverable, or if the potential Sweepstakes grand prize winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize and an alternate Sweepstakes grand prize winner will be selected from among all remaining Entries for that drawing. Potential Instant Win winners will receive an email confirmation immediately after playing. Upon verification, instant win prizes will be sent to the address provided during registration. All prizes will be fulfilled approximately four (4) to six (6) weeks after the Promotion has ended.

6. PRIZES/PRIZE RESTRICTIONS: A total of Fifty-One (51) prizes will be awarded in this Promotion, one (1) Sweepstakes Grand Prize and Fifty (50) Instant Win Prizes, as follows:

  • SWEEPSTAKES GRAND PRIZE (1): One (1) Grand Prize will be awarded consisting of:
    • One (1) $1,000 Hy-Vee Gift Card

      The Approximate Retail Value ("ARV") of all Sweepstakes Prizes is $1,000.00
  • INSTANT WIN PRIZES (50): A total of Fifty (50) Instant Win Prizes will be awarded, with one (1) Instant Win Prize to be awarded each day during the Promotion Period, as detailed below (one (1) prize per person):
    • Forty (40) $10 Hy-Vee Gift Cards
    • Six (6) $15 Hy-Vee Gift Cards
    • Three (3) $25 Hy-Vee Gift Cards
    • One (1) $100 Hy-Vee Gift Cards

The Hy-Vee Gifts Cards are subject to the terms and conditions as set by the issuer.

The ARV of all Instant Win Prizes is $665.00

The ARV of all prizes is $1,665.00

GENERAL PRIZE RESTRICTIONS: Acceptance of prize constitutes permission to use winner's name, photograph and likeness for publicity purposes without further compensation in any and all media now known or hereinafter without territorial restriction (except where prohibited by law). By entering, you agree that Promotion Parties and their respective subsidiaries, affiliates, directors, employees, agents, successors and/or assigns and their advertising and promotional agencies shall have no liability for, and to release and hold all such parties harmless from, any damage, loss or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, possession, use or misuse of prize or participation in this Promotion. Any and all disputes, claims and causes of action arising out of or connected with this Promotion, or any prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration. Any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Promotion, but in no event attorney's fees. Sponsor reserves the right, in its sole discretion to terminate, modify, cancel or suspend this Promotion and award the prize from among all eligible Entries received prior to action taken by Sponsor, should fraud, virus, bugs or other causes beyond the control of Sponsor corrupt the administration, security or proper play of the game. Promotion Parties are not responsible for computer system, phone line, hardware, software or program malfunctions, or other errors, failures or delays in computer transmissions or network connections that are human or technical in nature. Sponsor reserves the right at its sole discretion, to disqualify any individual, and all of his/her Entries, who tampers with the entry process. Please see the Sponsor’s Privacy Policy at for details regarding the use of personal information collected in connection with this Promotion.

7. PRIZE LIMITATIONS: Limit of one (1) Instant Win Prize per person/per household. Instant Win Prize winners are also eligible to receive the Sweepstakes Grand Prize. If it is discovered, during prize verification, that you have entered, attempted to enter, or used multiple accounts to enter more than the stated limit, you will be disqualified at the discretion of the Administrator, or your Entries will be void. Entries generated by script, macro or other automated means and Entries made by any means, which subvert the entry process, are void. All Entries become the property of Sponsor and will not be acknowledged or returned. Prizes will be awarded only upon winner redemption, confirmation, verification and final approval by Sponsor. No substitution, transfer of any prize or cash alternative permitted, except by Sponsor who reserves the right, in its sole discretion, to substitute a prize of equal or greater value, if prize, or portion of prize, becomes unavailable. Promotion Parties are not responsible for late, lost, stolen, damaged, delayed, or undelivered prizes. UNCLAIMED INSTANT WIN PRIZES WILL NOT BE AWARDED.

8. RELEASE OF LIABILITY: Promotion Parties shall not be responsible or liable for Entries that are entered by other than human means (such as by an automated computer program or any non-human mechanism, entity, or device), in excess of the stated limit, or for Entries that are late, forged, destroyed, lost, misplaced, stolen, misdirected, tampered with, incomplete, deleted, damaged, garbled, or otherwise not in compliance with these official rules, and all such Entries will be disqualified. By entering the Promotion, you agree: (i) to be bound by these official rules and by all applicable laws and all decisions of the judges which shall be binding and final; (ii) to waive any rights to claim ambiguity with respect to the official rules; (iii) to waive all of his/her rights to bring any claim, action, or proceeding against any of the Promotion Parties; and (iv) to release, indemnify, and hold harmless each of the Promotion Parties and each of their respective officers, directors, employees, agents and representatives, from any liability (including, but not limited to, liability for any property loss, damage, personal injury, bodily injury, death, loss, expense, accident, delay, inconvenience or irregularity), costs and expenses (including without limitation, reasonable outside attorney’s fees) that may arise in connection with: (a) your participation or inability to participate in the Promotion, (b) typographical errors in the official rules or any Promotion promotional materials, (c) acceptance or possession, defects in, use, misuse or inability to use an prize (or any component thereof), (d) any change by any company or any other person providing any of the components of a prize due to reasons beyond any of the Promotion Parties’ control or as otherwise permitted hereunder, (e) any interruptions in or postponement, cancellation, or modification of the Promotion, (f) human error, (g) incorrect or inaccurate transcription, receipt or transmission of any part of the Entry (including, without limitation, the entry information or any parts thereof), (h) any technical malfunctions or unavailability of the Promotion site or any telephone network, computer online system, computer dating mechanism, computer equipment, software, or internet service provider utilized by any of the Promotion Parties or by you, (i) interruption or inability to access the Sweepstakes, any Promotion-related web pages, or any online service via the internet due to hardware or software compatibility problems, (j) any damage to your (or any third person’s) computer and/or its contents related to or resulting from any part of the Promotion, (k) any lost/delayed data transmissions, omissions, interruptions, defects, and/or any other errors or malfunctions, (l) any wrongful, negligent, or unauthorized act or omissions on the part of any of the Promotion Parties, or any of their agents or employees, or (m) any other cause, condition or event whatsoever beyond the control of any one or more of the Promotion Parties. Each winner hereby acknowledges that the Promotion Parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize or component thereof, including any express or implied warranties provided by any of the prize suppliers associated with this Promotion.

9. CHOICE OF LAW AND JURISDICTION: Except where prohibited, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners, Sponsor, and administrator in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of the Commonwealth of Pennsylvania, without giving effect to any choice of law or conflict of law rules or provisions (whether of the Commonwealth of Pennsylvania or any other jurisdiction), which might otherwise cause the application of the laws of any jurisdiction other than the Commonwealth of Pennsylvania. Any action seeking legal or equitable relief arising out of or relating to the Promotion or these Official Rules shall be brought only in the courts of the Commonwealth of Pennsylvania. You hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.

10. TAX INFORMATION: All federal, state, local, and other taxes on prizes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided, are the sole responsibility of the applicable winner. A 1099 tax form (preceded by a W9 Form) will be issued to the Sweepstakes Grand Prize winner.

11. WINNER LIST: For the name of the winners send a #10 self-addressed stamped envelope for receipt by April 15, 2021 to: Hy-Vee March Madness Instant Win Winners List Request, C/O Realtime Media, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428.

12. SPONSOR: The Hershey Company, 19 E Chocolate Avenue, Hershey, PA 17033

13. ADMINISTRATOR Realtime Media LLC, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428