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Since 2015, Hy-Vee Inc. and Pinky Swear Foundation have partnered to raise more than $3.5 million in financial support for kids with cancer and their families. Hy-Vee is committed to providing health and wellness activities that engage their customers and benefit their communities.

October 7, 2023 | Promotions

This October, Hy-Vee will host a register round up campaign to benefit Pinky Swear Foundation. Customers can donate to Pinky Swear by rounding up their purchase to the nearest dollar at all Hy-Vee stores from October 16 through October 31. The funds raised will help ease the financial burden of childhood cancer for families.

Pinky Swear Foundation's All-Star Fund provides direct financial support for everyday needs such as groceries, gas, mortgage, rent, and car payments.

In partnership with Hy-Vee, Pinky Swear Foundation has been able to provide support to thousands of kids with cancer and their families. To learn more about Pinky Swear Foundation's programs and how to get involved, please visit

Right now, there is an abundance of struggle in the childhood cancer space. Today's inflation and economic challenges are overwhelming. We are thankful for Hy-Vee and their generous support during these challenging times." - Erica Campbell, Executive Director, Pinky Swear Foundation

Pinky Swear Foundation