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Brands for Grands

September 29, 2022 | Promotions


Brands for Grands 2021

You could win a $1,000 Hy-Vee gift card! Each participating Hy-Vee brand product you buy gives you a chance to win when you swipe your Hy-Vee Fuel Saver+ Perks Rewards card. See eligible brands below

NO PURCHASE NECESSARY. Open to legal residents of the states of IA, MO, SD, KS, IL, MN or WI, age 18 or older (19 in NE) at the time of entry. Void outside these geographic. Areas. For entry details and Official Rules, see rules.

Shop Hy-Vee Brands


  • Hy-Vee® – offers customers considerable savings with quality that is equal to or better than leading national brands.
  • Simply Done™ – a comprehensive, efficient and extensive assortment of household solutions.
  • That’s Smart!™ – delivers everyday products at low prices.
  • TopCare® – a health and wellness brand that provides products that are as effective as the big brands, but at more affordable prices.
  • Tippy Toes™ – provides baby care products that meet national brand quality at more affordable prices to manage budgeting and keep babies healthy and happy.
  • Full Circle Market™ – delicious organic and best-of-nature foods, eco-friendly home solutions and personal care products.
  • Paws Happy Life™ – nutritional pet food, toys and accessories designed to give pets a happy and healthy life.