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Hy-Vee Recognized as a Top 10 Company in National Consumer Loyalty Index

November 23, 2015 | News & Press Releases


Temkin Group ranks Hy-Vee seventh out of nearly 300 companies across 20 industries

WEST DES MOINES, Iowa (Nov. 23, 2015) — Hy-Vee, Inc. recently ranked seventh in the 2015 Temkin Loyalty Index, which evaluates the loyalty of 10,000 consumers to 293 companies across 20 industries. The annual index was released last week and is based on evaluating consumers’ likelihood of repurchasing from the company, recommending it to others, forgiving it if it makes a mistake, trusting it and trying its new offerings.

Overall, the nationwide analysis found that grocery chains, fast food chains and retailers were the most likely to inspire high loyalty levels. Hy-Vee, which has 240 stores across eight Midwestern states, outperformed the industry average with a score of 70 percent. The evaluation also found that Hy-Vee led across all industries in consumers’ likelihood to recommend the company to others.

“We are proud to be recognized for the loyalty our customers show,” said Sheila Laing, executive vice president and chief customer officer for Hy-Vee. “At Hy-Vee, our brand promise is to provide customers with exemplary service through our employees’ helpful smiles. We feel that we have the best customers in the industry, and this honor further demonstrates that they believe in us.”

The Temkin Group is a customer experience research and consulting firm. For more information about the 2015 Temkin Loyalty Index, visit


Hy-Vee, Inc. is an employee-owned corporation operating 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit