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Over-the-Counter Hearing Aids Now Available at Select Hy-Vee Stores with No Exam or Prescription Necessary

October 21, 2022 | News & Press Releases

WEST DES MOINES, Iowa (Oct. 22, 2022) Hy-Vee, Inc. announces today that over-the-counter hearing aids are now available at select Hy-Vee stores with no exam or prescription necessary.

In an effort to make hearing aids more accessible and affordable, the FDA recently ruled that individuals ages 18 and older with mild to moderate hearing loss can purchase hearing aids in stores or online without a medical exam, prescription or a fitting adjustment by an audiologist. The FDA cited reports that estimate 30 million Americans experience hearing loss but only about one-fifth seek treatment. The new FDA ruling went into effect on Oct. 17.

Customers can now find several affordable over-the-counter hearing aid options at select Hy-Vee stores, starting at less than $500. Hearing aid varieties available at Hy-Vee include receiver-in-the-canal and earbuds, along with other accessories. Each designated store also offers a hearing kiosk within its Hy-Vee Pharmacy department that provides individuals with a free hearing test to measure their level of hearing loss. A complete list of stores offering hearing aid products can be found below.

“By offering low-cost, over-the-counter hearing aids, we continue to make health care more accessible to improve the health outcomes of our patients,” said Aaron Wiese, CEO of Hy-Vee Health and Innovation and president of Hy-Vee Healthcare, LLC. “The latest FDA ruling complements Hy-Vee’s mission of making lives easier, healthier and happier.”

Hy-Vee has offered hearing aids for individuals with a prescription since 2018, in partnership with Innerscope. Hy-Vee plans to expand over-the-counter hearing aids to 100 total stores by the end of 2022. Customers can find more product offerings and purchase hearing aids online to have shipped to their home by visiting


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Hy-Vee stores offering hearing kiosks and over-the-counter hearing aids for purchase:


Altoona Hy-Vee 108 Eighth St. SW, Altoona, IA 50009

Lincoln Center Hy-Vee 640 Lincoln Way, Ames, IA 50010

North Ankeny Hy-Vee 410 N. Ankeny Blvd, Ankeny, IA 50023

Prairie Trail Hy-Vee 2510 SW State St., Ankeny, IA 50023

Bettendorf Hy-Vee 2900 Devils Glen Road, Bettendorf, IA 52722

Edgewood Hy-Vee 5050 Edgewood Road NE, Cedar Rapids, IA 52411

Johnson Avenue Hy-Vee 1843 Johnson Ave. NW, Cedar Rapids IA 52405

Wilson Avenue Hy-Vee 20 Wilson Ave. SW, Cedar Rapids, IA 52404

Cherokee Hy-Vee Clinic Pharmacy 800 N. Second St., Cherokee, IA 51012

Clarinda Hy-Vee 1200 S. 16th St., Clarinda, IA 51632

Crosspark Road Hy-Vee 3285 Crosspark Road, Coralville, IA 52241

Fleur Hy-Vee 4605 Fleur Drive, Des Moines, IA 50321

Grimes Hy-Vee 351 NE Gateway Drive, Grimes, IA 50111

Marshalltown Hy-Vee 802 S. Center St., Marshalltown, IA 50158

Newton Hy-Vee 1501 First Ave. E, Newton, IA 50208

South Hy-Vee 1025 N. Quincy Ave. Ste 2, Ottumwa, IA 52501

Toledo Dollar Fresh Market 1006 S. County Road, Toledo, IA 52342

Urbandale Hy-Vee 8701 Douglas Ave., Urbandale, IA 50322

Mills Civic Hy-Vee 555 S. 51st St., West Des Moines, IA 50265

West Lakes Hy-Vee 1725 Jordan Creek Pkwy., West Des Moines, IA 50266


95th Street Hy-Vee 8501 W. 95th St., Overland Park, KS 66212

South Hy-Vee 8900 W. 135th St., Overland Park, KS 66221


Cottage Grove Hy-Vee 7280 E. Point Douglas Road S., Cottage Grove MN 55016

Eagan Hy-Vee 1500 Central Park Commons Drive, Eagan, MN 55121

Maple Grove Hy-Vee 18755 70th Way N., Maple Grove, MN 55311

Circle Drive Hy-Vee 4221 W. Circle Drive NW, Rochester, MN 55901

Savage Hy-Vee 6150 Egan Drive, Savage, MN 55378

Worthington Hy-Vee 1235 Oxford St., Worthington, MN 56187


Sunshine Hy-Vee 2150 E. Sunshine St., Springfield, MO 65804


Fremont Hy-Vee 840 E. 23rd St., Fremont, NE 68025

Williamsburg Hy-Vee 6001 Village Drive, Lincoln, NE 68516

South Sioux City Hy-Vee 2501 Cornhusker Drive, South Sioux City, NE 68776


Eau Claire Hy-Vee 2423 E. Clairemont Ave., Eau Claire, WI 54701

Whitney Way Hy-Vee 675 S. Whitney Way, Madison, WI 53711