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Hy-Vee's Gosch, Tweeten Named Executive Vice Presidents

August 3, 2016 | News & Press Releases


Hy-Vee’s Jeremy Gosch and Donna Tweeten Named Executive Vice Presidents, Will Serve on Board of Directors

WEST DES MOINES, Iowa (Aug. 2, 2016) — Hy-Vee, Inc. has promoted two senior leaders — Jeremy Gosch and Donna Tweeten — to the title of executive vice president, and they join only six others selected to help guide the regional supermarket chain.

Jeremy Gosch, formerly senior vice president and chief merchandising officer, was named executive vice president strategy and chief merchandising officer. Donna Tweeten, formerly senior vice president and chief marketing officer, was promoted to executive vice president and chief marketing officer. Gosch and Tweeten will officially be named permanent members on Hy-Vee’s board of directors at the company’s annual stockholders’ meeting in December, and Tweeten will be appointed to the board’s executive committee.

Gosch began his career with Hy-Vee in 1995 as a part-time clerk at the Coralville store. He served in a number of store-level positions, including second assistant manager, manager of general merchandise and manager of perishables before being named store director in 2000 at the Eldora Hy-Vee. He also served as a Hy-Vee store director in Sioux City and Winona, Minnesota. In 2012, Gosch was promoted to assistant vice president of operations for Hy-Vee’s northeast district. In 2014, he was promoted to vice president of general merchandise and health and beauty care. The next year, Gosch was named senior vice president of merchandising. Chief merchandising officer was added to his title in early 2016.

“Jeremy has been very successful in every area he has been asked to lead. I am very excited to see the new energy and great leadership Jeremy will bring to this very important position. He has already brought great drive and a can-do spirit with keen insight to complex ideas,” said Randy Edeker, Hy-Vee’s chairman, CEO and president.

Gosch graduated from Aplington-Parkersburg Community High School and received a degree in finance from the University of Iowa.

Tweeten joined Hy-Vee in 2006 as assistant vice president of communications. In 2011, Tweeten was selected as vice president of brand image. She was named vice president of marketing and communications in 2013 and senior vice president of marketing and chief marketing officer in 2014. Prior to working at Hy-Vee, Tweeten had a long career with The Meyocks Group, a marketing firm in West Des Moines, and was the president when Hy-Vee owned the company in 2002. Tweeten was recognized as one of Progressive Grocer’s Top Women in Grocery in 2011 and 2013. In 2016, she was named Marketer of the Year by Supermarket News.

“Now is the right time to elevate the leader with the insight, skills and creativity to help guide Hy-Vee forward in our marketing and brand development. I know Donna will be a great example of an insightful, strong leader for years to come,” Edeker said.

Tweeten was born and raised in the Chicago area. She graduated from Proviso East High School and received a Bachelor of Arts in journalism from Drake University in Des Moines.


Hy-Vee, Inc. is an employee-owned corporation operating more than 240 retail stores across eight Midwestern states with sales of $9.3 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit