June 5, 2026 | News & Press Releases
MASON CITY, Iowa (June 5, 2026) — The helpful smile of a Mason City Hy-Vee employee is now featured on the side of a semi-trailer to recognize the more than 40 years of service she has dedicated to the company.
Deb Buland’s picture was unveiled Friday morning during a celebration at the Mason City West Hy-Vee. Buland first started at the store in 1979 as a part-time checker and served in a variety of roles before beginning in her current position as retail product and pricing manager.
Buland has spent her entire career at the Mason City West Hy-Vee because of the strong relationships she has built with co-workers and customers over the decades.
“I like the people I work with and it’s a good place to work,” Buland said. “You get to know the people and they know you and they just associate you with Hy-Vee.”
Hy-Vee first started featuring long-serving employees on semi-truck wraps in 1997, and it has since become a cherished tradition at the company.
Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.