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Hy-Vee's Annual Veterans Day Breakfast to be held on Friday, Nov. 10

Homefront campaign kicks off to honor and support veterans, active-duty military members and their families

November 1, 2023 | News & Press Releases

Hy-Vee, Inc. announces today the start of a monthlong campaign to honor our nation’s military heroes in its communities. Every November, Hy-Vee salutes our nation’s veterans and active-duty military through the Hy-Vee Homefront initiative, which includes fundraising and a free Veterans Day breakfast.

Veterans Day Dine-In Breakfast – Nov. 10
Hy-Vee will hold its annual Veterans Day Breakfast on Friday, Nov. 10, which is a federally recognized holiday. Hy-Vee stores across its eight-state region will offer all veterans and active-duty military members a free buffet-style breakfast from 6 a.m. to 10 a.m.

Additionally, veterans and active-duty military will receive 15% off their grocery purchases on Friday, Nov. 10 when they shop at Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh locations.

Hy-Vee Homefront Round Up is Hy-Vee’s annual fundraiser in which the company teams up with customers to raise money to support veterans, active-duty military members and their families. The fundraiser will be held now through Nov. 15 at all Hy-Vee stores and Dollar Fresh Market stores across its eight-state region. Hy-Vee will match all customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response, American Red Cross and the Puppy Jake Foundation.

Hiring Heroes is Hy-Vee’s recruiting initiative that actively recruits veterans and active-duty military to work for Hy-Vee and its subsidiaries. The company provides specific benefits for veterans, such as a paid day off on Veterans Day, relocation assistance and hiring bonuses based on eligibility.

Visit for more information about Hy-Vee Homefront and the partner organizations that support veterans, active-duty military members and their families.


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit