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Hy-Vee, Pinky Swear Foundation Raise More Than $219,000 For Children with Cancer and Their Families

December 28, 2021 | News & Press Releases

WEST DES MOINES, Iowa (Dec. 28, 2021) — Hy-Vee, Inc., in partnership with Pinky Swear Foundation, a national charitable organization that supports children with cancer and their families, announced today that its register roundup event raised more than $219,000 across Hy-Vee’s more than 285 stores.

The annual Hy-Vee Pinky Swear Register Roundup took place from Nov. 29-Dec. 12 to give customers the opportunity to donate at checkout by rounding up their purchase to the nearest dollar or donate another amount. The money raised will provide assistance for basic needs and experiences that create emotional support to impacted families. This assistance includes non-medical expenses like mortgage and rent, transportation, utilities, gas cards and food.

“Our annual round up campaign for Pinky Swear Foundation this year was a true success, raising more money for the organization than ever before,” said Tina Potthoff, senior vice president of communications. “We know the holiday season can be especially difficult for children facing cancer and their loved ones. Because of our amazing customers and their willingness to give, this donation amount will make an incredible impact and financially assist countless families who are affected by cancer.”

“We are so humbled by and grateful for the generosity of Hy-Vee and their customers,” said Erica Campbell, Pinky Swear Foundation executive director. “This crucial work – to help kids with cancer and their families with financial and emotional support – is only possible because of passionate partners like Hy-Vee. On behalf of the Pinky Swear Foundation team and the thousands of ‘All-Star’ families supported, we want to thank Hy-Vee and its customers!”

During its six-year partnership with Pinky Swear Foundation, Hy-Vee has helped host and sponsor a variety of store and community fundraising events, which have raised more than $3.3 million to benefit children with cancer and their families. 


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 91,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Founded in 2003, Pinky Swear Foundation is a national 501c(3) nonprofit headquartered in Edina, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $17.5 million to-date. To learn more, visit