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Hy-Vee KidsFit Launches Free, Flexible Health and Wellness Program for Schools


August 13, 2020 | News & Press Releases


WEST DES MOINES, Iowa (Aug. 13, 2020) — Hy-Vee, Inc. announces today that Hy-Vee KidsFit is launching a free, downloadable Wellness Week guide. The guide includes in-person, virtual and hybrid methods to help students prioritize healthy choices in school and at home.

This school year, Hy-Vee KidsFit is offering the free Wellness Week guide consisting of a downloadable toolkit that contains fun education-based activities, at-home assignments and challenges that encourage healthy lifestyles and physical exercise. The program is designed for students of all ages and abilities in an effort to connect school to home with family participation. 

This fall, 50 schools across Hy-Vee’s eight-state-region will host Hy-Vee KidsFit Wellness Week devoted to educating students about the importance of nutrition and fitness. Students will complete daily activities, physical challenges and assignments for the chance to earn prizes. Participating schools will receive:

•    A $250 Hy-Vee KidsFit health and wellness grant upon completion of program survey
•    Hy-Vee KidsFit cloth masks
•    Hy-Vee KidsFit hand sanitizer

Schools will have the chance to win:
•    Fitbits
•    Hy-Vee KidsFit T-shirts
•    Hy-Vee KidsFit All-Ability and Sensory Hallway Movement Break Kits to ease the hardships of physical activity for students with special needs and abilities

“During these unique circumstances, Hy-Vee remains committed to building relationships with schools across its eight-state region,” said Daira Driftmier, director of Hy-Vee KidsFit. “Hy-Vee KidsFit and its flexible school wellness program helps create positive, enjoyable experiences centered on health and wellness that students will remember for years to come.”

Hy-Vee KidsFit is an at-home program that has promoted health, exercise and nutrition among kids and families since 2015. To learn more about Hy-Vee KidsFit, join the Hy-Vee KidsFit Club or to receive a free downloadable wellness kit, visit hy-veekidsfit.com. If you are a school representative who would like to register your school to participate, please email [email protected].

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Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.