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Hy-Vee teaming up with Kansas City NWSL to bring fans engaging match day experiences both inside the stadium and in local broadcasts.

June 28, 2021 | News & Press Releases

Kansas City NWSL has announced Hy-Vee as the Official Grocery, Convenience Store and Floral Retailer of the team. Hy-Vee, a Founding Partner of KC NWSL, is teaming up with the club to provide several engaging elements to the match day experience, both inside Legends Field and in local broadcasts.

“Hy-Vee is synonymous with Kansas City,” said Kansas City NWSL’s Chief Operating Office Amber Cox. “Their philosophy of service, quality and the betterment of our community lines up incredibly well with our club’s commitment to ‘Play for Kansas City.’ We’re looking forward to partnering with Hy-Vee in many ways throughout this multi-year partnership to continue making Kansas City a special place to live and work.”

Each game, Hy-Vee will bring fans the ‘Save of the Match’ highlighting the top moment from Kansas City’s goalkeepers. The ‘Save of the Match’ will air on all local television broadcasts on KCTV/KSMO as well as the team’s social media channels. Hy-Vee’s partnership with KC NWSL also includes in-stadium promotions, giving fans the opportunity to take home Hy-Vee gift cards and other special memorabilia. Additionally, fans can look forward to meeting several of their favorite KC NWSL players at special meet and greet opportunities at Hy-Vee stores throughout the season.

“Kansas City has been home to Hy-Vee stores for more than 30 years,” said Randy Edeker, Hy-Vee’s Chairman, CEO and President. “By teaming up with the KC NWSL, this is yet another way we can support our local community while also promoting the importance of health and wellness. We also knew we wanted to be a part of the excitement of this inaugural season for the team.”

Kansas City NWSL was announced as an expansion team in December 2020. Playing in the ‘Soccer Capital of America’, the team has seen an incredible response in its Inaugural Season, including the support of nearly 3,000 Season Ticket Members and regular season match attendance of approximately 5,000. For tickets and information, visit


Hy-Vee, Inc. is an employee-owned corporation operating more than 280 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 86,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit