Hy-Vee Homefront Continues to Help Veterans, Active-Duty Military Members and their Families
November 25, 2019 | News & Press Releases
WEST DES MOINES, Iowa (Nov. 25, 2019) — Hy-Vee, Inc. announced today that its annual Hy-Vee Homefront Round Up and Veterans Day breakfast raised more than $227,750; provided more than 85,000 free breakfasts; and collected 100,000 letters of appreciation for current service men and women stationed around the world. The events took place at more than 265 Hy-Vee stores across the company’s eight-state region.
Hy-Vee Homefront Round Up, Nov. 1-17
From Nov. 1-17, customers had the opportunity to donate in store and online by rounding up their purchase to the nearest dollar, or other amount. Customers raised more than $127,000 at the checkout and Hy-Vee donated $100,000 to the initiative, raising a total of $227,750. All proceeds will benefit Hope for the Warriors, Operation First Response and the American Red Cross. Since the first round up in 2013, Hy-Vee and its customers have raised more than $1.9 million support for veterans, active-duty military members and their families.
Veterans Day events, Nov. 11
During Veterans Day on Nov. 11, Hy-Vee served more than 85,000 free breakfasts to veterans and active-duty military members. In addition, Hy-Vee and Hallmark offered 100,000 complimentary cards to customers with the opportunity to write letters of appreciation to current service men and women stationed overseas. In cooperation with A Million Thanks, these cards will be sent to active military members stationed throughout the world.
To learn more about Hy-Vee’s Homefront initiatives, visit hy-vee.com/homefront.
Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 85,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.