Skip to main content

Hy-Vee Commits to Advancing Local Minority- and Women-Owned Businesses with Products, Services Showcase Opportunity in Cedar Rapids

March 28, 2022 | News & Press Releases

CEDAR RAPIDS, Iowa (March 28, 2022) — Hy-Vee, Inc. announces today that it is committed to advancing local minority- and women-owned businesses with a products and services showcase opportunity.  

The Hy-Vee OpportUNITY Inclusive Business Summit will be May 25 and will feature a small-business vendor expo, small-group workshops and special keynote presentations. Local community groups and organizations, area businesses and other professionals are invited to attend the summit.

In addition, local minority- and women-owned businesses are invited to apply for the chance to showcase their products or services during a pitch competition at the Hy-Vee OpportUNITY Inclusive Business Summit at Kirkwood Community College’s Linn County Regional Center in Hiawatha, Iowa. Three winners will be selected by a panel of judges to receive up to $25,000 as an investment for future endeavors. 

Hy-Vee is currently accepting submissions for local products or services at in the following categories of retail-ready products or services: food and beverage, product innovation and technology, health and beauty, sustainability, services and entertainment. There is no cost to apply. The deadline to submit is 11:59 p.m. (CDT) on April 17, 2022. 

Hy-Vee will award a total of $50,000 to three area businesses following the pitch competition at the 
Hy-Vee OpportUNITY Inclusive Business Summit ($25,000-1st place; $15,000-2nd place; and $10,000-3rd place).

Hy-Vee remains committed to inclusivity by expanding and enhancing product and service offerings that support various needs, lifestyles and backgrounds. The summit gives local minority- and women-owned businesses the opportunity to grow and prosper, while providing Hy-Vee customers with meaningful solutions to make their lives easier, healthier and happier. 

WHAT:   Hy-Vee’s OpportUNITY Inclusive Business Summit

WHEN:   Wednesday, May 25
                  9 a.m.-4:30 p.m.

WHERE: Kirkwood Community College’s Linn County Regional Center
                  1770 Boyson Road
                  Hiawatha, Iowa

*Event space is courtesy of Hy-Vee’s spotlight sponsors Kirkwood Community College and the Kirkwood Small Business Development Center. 


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 93,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit