July 10, 2026 | News & Press Releases
LIBERTY, Mo. (July 10, 2026) — Hy-Vee and Coca-Cola are supporting youth sports with a $5,000 donation to the Missouri Youth Soccer Association.
Representatives of Hy-Vee and Coca-Cola gathered Friday at the Liberty Hy-Vee to present the donation to the Missouri Youth Soccer Association. The Lake of the Ozarks Soccer Association, a member of the Missouri Youth Soccer Association, is the beneficiary of the donation and will use the funding to improve its facilities and playing fields for their 600 players and their families.
“This generous investment in our league will have a lasting impact on hundreds of local children each season,” said Tammy Knoll, Treasurer and Coach, Lake of the Ozarks Soccer Association. “We sincerely appreciate Coca-Cola and Hy-Vee’s commitment to supporting youth sports and strengthening our community.”
“This donation helps Hy-Vee fulfill its mission of making lives easier, happier and healthier,” said Tina Potthoff, Senior Vice President, Communications, Hy-Vee. “Hy-Vee is proud to support an organization that improves the lives of children through sports and we know these kids will benefit from these valuable experiences.”
"Our mission is to refresh the world and make a difference, and partnerships like this help bring that purpose to life. Through our partnership with one of our valued customers, we are proud to support the Missouri Youth Soccer Association and its commitment to investing in the next generation of athletes," said Molly Sanon, Director, Customer Marketing, The Coca-Cola Company.
This summer, Hy-Vee and Coca-Cola are presenting four different youth sports organizations throughout the Midwest with donations of $5,000. The donation to the Missouri Youth Soccer Association is part of Coca-Cola’s mission to build a legacy of connection and inclusion through organizations that are focused on youth sports development and leadership.
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Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.