April 30, 2026 | News & Press Releases
WEST DES MOINES, Iowa (April 30, 2026) — Starting in May, Hy-Vee stores are bolstering their support for our country’s military veterans and active-duty service members through several Hy-Vee Homefront initiatives.
Hy-Vee Homefront Round Up: Starting May 1, Hy-Vee customers can round up their purchases to the nearest dollar throughout the month of May to support organizations that serve veterans, active-duty service members and their families. The American Red Cross, Honor Flight Network, Hope for the Warriors, Operation First Response, and the Puppy Jake Foundation will receive the proceeds. Hy-Vee will match customer contributions up to $100,000.
Free Coffee Every Wednesday in May: From 6-10 a.m. every Wednesday in May, veterans and active-duty service members are invited to pick up a free coffee at Hy-Vee stores that have hot food service.
Free Breakfast on May 20: From 6-10 a.m. on May 20, Hy-Vee stores that have hot food service will offer veterans and active-duty service members a free, buffet-style breakfast with items like eggs, biscuits and gravy, hashbrowns and more.
Care Packages for Service Members: In late May, Hy-Vee is partnering with the United Service Organizations, commonly known as the USO, to distribute 5,000 hygiene kits to support deploying and active-duty service members throughout the Midwest.
Hy-Vee Homefront demonstrates Hy-Vee’s dedication to honoring our nation’s heroes. Established in 2013, Hy-Vee Homefront has donated more than $3.8 million to nonprofits that serve veterans, active-duty service members and their families. The Hy-Vee Homefront initiative also includes the company’s annual Veterans Day Breakfast which occurs every November, funding for Honor Flights, special benefits and incentives for employees who are veteran or active-duty service members, and more.
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Hy-Vee, Inc. is an employee-owned corporation operating more than 560 business units across nine Midwestern states with sales of more than $14 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee was recently named one of the top grocery stores in America by USA TODAY. The company’s more than 70,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.