Hy-Vee Becomes Exclusive Retailer for Blake Lively's Betty Buzz Mixers in Eight-State Region
November 12, 2021 | News & Press Releases
WEST DES MOINES, Iowa (Nov. 12, 2021) — Hy-Vee, Inc. announces today that it is the exclusive retailer for Blake Lively’s non-alcoholic mixer brand Betty Buzz in the company’s eight-state region. Blake Lively announced the launch of Betty Buzz earlier this fall.
The new non-alcoholic, sparkling mixers contain clean ingredients, are lower in calories, and are made with real juice and natural flavors.
"I don't drink. I know that's odd coming from the wife of an infamous gin slinger,” said Blake Lively, actress and founder of Betty Buzz. “Over the past many years of mixing but not drinking cocktails, it became clear mixers are the unsung heroes of the drink world and deserve just as much love as alcohol. We've spent the last three years crafting Betty Buzz and are so excited for people to finally taste it."
Blake Lively’s brand was named Betty Buzz on behalf of her dad, Ernest Lively. Her dad gave up his last name when he married his wife, Elaine Lively, so the actress thought it was time to honor a name that was meaningful to him. Betty was the name of Ernest Lively’s mom and sister.
Hy-Vee will carry the entire line of Betty Buzz flavors, including Tonic Water, Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime and Ginger Beer. Each Betty Buzz mixer is placed in a nine-ounce eco-friendly glass which can make up to two cocktails per bottle. Betty Buzz can be found in all Hy-Vee Wine & Spirits departments.
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Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 91,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.