Hy-Vee and Dollar Fresh Market Launch Fundraiser to Replenish Local Food Banks
April 19, 2022 | News & Press Releases
WEST DES MOINES, Iowa (April 19, 2022) — Hy-Vee, Inc. continues to fight food insecurity by launching a new fundraiser aimed at supporting local food banks across its eight-state region. All funds raised will provide immediate assistance to families in need and support the increased demand for food following recent reductions in Supplemental Nutrition Assistance Program (SNAP) benefits.
Hy-Vee’s “Food Bank Fridays” is part of its One Step initiative and invites customers to make a $1 or $5 donation at their local Hy-Vee or Dollar Fresh Market store to help feed local families in need. Funds raised will remain in the local community and provide ongoing support to the area’s food bank. Currently, Hy-Vee supports 20 Feeding America-affiliated food banks, which support thousands of smaller food pantries, across 11 states.
Every Friday, Hy-Vee will feature a food bank on its social media channels showing how customer donations are making a difference in their communities by helping ensure food banks are well stocked. Donation stories are also available on hy-vee.com, along with a list of benefiting food banks and the agencies they support.
“This fundraiser is just one example of Hy-Vee’s ongoing initiative to eliminate food insecurity in the communities we serve,” said Randy Edeker, Hy-Vee chairman and CEO. “We hope our customers, community partners and suppliers will join us in this effort which will have a major impact on the lives of many.”
Hy-Vee has additional fundraisers and special events planned for 2022 to demonstrate its ongoing commitment to creating hunger-free communities. Recently, Hy-Vee partnered with Hormel and local first responders to distribute nearly 7,500 hams to families in need in 10 states ahead of the Easter holiday. The retailer also delivered more than 17 semi loads of food donations to local food banks the week of April 11.
Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 93,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
Dollar Fresh Market operates more than 20 stores in Iowa, Missouri, Minnesota, Nebraska and South Dakota. Dollar Fresh Market stores are synonymous with quality, fresh product, convenience, value and everyday low prices. Dollar Fresh Market is a division of Hy-Vee, Inc. For additional information, visit dollarfreshmarket.com.