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Hy-Vee and its Customers Fundraise for Veterans, Active-Duty Military Members and their Families

November 1, 2019 | News & Press Releases

WEST DES MOINES, Iowa (Nov. 1, 2019) — Hy-Vee announced today it will team up with customers for the seventh consecutive year to fundraise for veterans, active-duty military members and their families during its annual Hy-Vee Homefront Round Up event. The fundraiser will be held from Nov. 1-17 at Hy-Vee’s more than 265 stores across its eight-state region.

During the Hy-Vee Homefront Round Up, customers can join Hy-Vee in supporting veterans, active-duty military members and their families by rounding up their purchase to the nearest dollar, or other amount. Donations are welcomed in-store or online through Aisles Online at Hy-Vee will match customer donations up to $100,000, with all proceeds benefiting Hope for the Warriors, Operation First Response and the American Red Cross.

Veterans Day Events on Monday, Nov. 11
In addition to the Hy-Vee Homefront Round Up, Hy-Vee will commemorate Veterans Day on Monday, Nov. 11, by offering a free breakfast to all veterans and active-duty military members. Hy-Vee expects to serve more than 90,000 meals at its more than 265 stores. Select stores may host additional programs, displays and entertainment to accompany the breakfast.

During the event, Hy-Vee and Hallmark will offer complimentary cards to customers with the opportunity to express appreciation to active-duty military members overseas. In cooperation with the A Million Thanks organization, the goal is to customize 100,000 cards with a written message to send 100,000 ‘thanks’ to active men and women serving around the world.

In addition to the free breakfast, veterans will also receive 10% off their grocery total when they shop at Hy-Vee on Monday, Nov. 11.

Visit for more information about these events as well as other Hy-Vee Homefront initiatives that support veterans, active-duty military members and their families.

WHAT: Free Hy-Vee Veterans Day Breakfasts

WHEN:  Monday, Nov. 11
Contact your local Hy-Vee store for breakfast hours and event details
Members of the media are invited to attend this event.

WHERE: All Hy-Vee stores


Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 83,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit