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Heroes Replica Trophy Begins Tour Across Iowa, Nebraska Hy-Vee Stores

October 24, 2014 | News & Press Releases


Football fans get chance to view trophy, support American Red Cross and win tickets to Nov. 28 matchup between Hawkeyes-Cornhuskers

WEST DES MOINES, Iowa (Oct. 24, 2014) — When the Iowa Hawkeyes and the Nebraska Cornhuskers meet in Kinnick Stadium on Nov. 28 for the fourth annual Hy-Vee Heroes Game, there will be more than Big Ten Conference bragging rights at stake.

Along with honoring local heroes and helping raise funds to¬ benefit the American Red Cross, the game will determine which team gets to take home the coveted Heroes Trophy, which currently resides in Kinnick Stadium in Iowa City following last year’s 38-17 Iowa victory.

In anticipation of the 2014 rematch, Hy-Vee stores in Iowa and Nebraska are hosting a Heroes Game Replica Trophy Tour from Saturday through Nov. 22. A replica of the Heroes Game Trophy will be on display in 29 different Hy-Vee stores, where customers will have the opportunity to register to win tickets to the game and other prizes. Volunteers with the American Red Cross will assist with transporting the trophy from one stop to the next along the tour route.

“The Iowa-Nebraska football game is a great sports rivalry, and we wanted to give football fans in both states a chance to be part of the excitement,” said Darin Hirl, director of event marketing for Hy-Vee. “When the trophy stops in their area, customers can come by to view it, register to win tickets to the game and support the Red Cross, all while supporting their favorite teams.”

Again this year, Hy-Vee and the two universities will use the national stage created by the Heroes Game to salute individuals and organizations for acts of heroism in their communities. One citizen-hero from each state will be invited to attend the game as a special guest of the teams, receive on-field recognition and have his or her name inscribed on the game trophy.

Following is the itinerary for the 2014 Heroes Game Replica Trophy Tour:

Oct. 25 Hy-Vee, 5020 N. 27th St. Lincoln, Neb.
Oct. 26 Hy-Vee, 6001 Village Drive Lincoln, Neb.
Oct. 27 Hy-Vee, 16418 Westside Drive Plattsmouth, Neb.
Oct. 28 Hy-Vee, 8809 W. Center Road Omaha, Neb.
Oct. 29 Hy-Vee, 10808 Fort St. Omaha, Neb.
Oct. 30 Hy-Vee, 747 N. 132nd St. Omaha, Neb.
Oct. 31 Hy-Vee, 2827 Hamilton Blvd. Sioux City, Iowa
Nov. 1 Hy-Vee, 1300 N. Second St. Cherokee, Iowa
Nov. 2 Hy-Vee, 611 10th Ave. N. Humboldt, Iowa
Nov. 3 Hy-Vee, 1111 Eighth St. Boone, Iowa
Nov. 4 Hy-Vee, 2510 SW State St. Ankeny, Iowa
Nov. 5 Hy-Vee, 1005 E. Hickman Road Waukee, Iowa
Nov. 6 Hy-Vee, 1700 Valley West Drive West Des Moines, Iowa
Nov. 7 Hy-Vee, 1725 Jordan Creek Parkway West Des Moines, Iowa
Nov. 8 Hy-Vee, 510 W. McLane St. Osceola, Iowa
Nov. 9 Hy-Vee, 609 N. 18th St. Centerville, Iowa
Nov. 10 Hy-Vee, 1025 N. Quincy Ave. Ottumwa, Iowa
Nov. 11 Hy-Vee, 1700 E. Washington St. Mount Pleasant, Iowa
Nov. 12 Hy-Vee, 528 Highway 1 S. Washington, Iowa
Nov. 13 Hy-Vee, 2400 Second Ave. Muscatine, Iowa
Nov. 14 Hy-Vee, 3019 Rockingham Road Davenport, Iowa
Nov. 15 Hy-Vee, 1823 E. Kimberly Road Davenport, Iowa
Nov. 16 Hy-Vee, 2395 NW Arterial Dubuque, Iowa
Nov. 17 Hy-Vee, 3600 Business Hwy 151 E. Marion, Iowa
Nov. 18 Hy-Vee, 3235 Oakland Road NE Cedar Rapids, Iowa
Nov. 19 Hy-Vee, 1201 N. Dodge St. Iowa City, Iowa
Nov. 20 Hy-Vee, 1914 Eighth St.

Coralville, Iowa

Nov. 21 Hy-Vee, 812 S. First Ave. Iowa City, Iowa
Nov. 22 Hy-Vee, 1720 Waterfront Drive Iowa City, Iowa


Hy-Vee, Inc. is an employee-owned corporation operating 237 retail stores across eight Midwestern states with sales of more than $8 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit