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Hy-Vee Opportunity Supplier Impact Summit

Empowering Small Businesses, Together

Whether you're just getting started or ready to scale, the Hy-Vee Opportunity Supplier Impact Summit is your chance to connect directly with Hy-Vee category managers, merchants, and executives. Over the course of two days, selected small business owners will participate in:

 
  • One-on-one buyer meetings
  • A supplier expo and live product demos
  • Educational sessions led by Hy-Vee experts
  • An optional pitch competition with cash prizes
  • Guaranteed product placement opportunities for top-performing vendors
 

Our goal is simple: provide real tools and access to help small businesses grow responsibly, sustainably, and with long-term support.

 

Why You Should Attend

 

This summit is more than just another supplier conference — it’s a launchpad for standout small businesses. While all selected suppliers will gain access to valuable connections, exposure, and resources, Hy-Vee will offer multiple competitive opportunities throughout the two-day event to recognize and award select participants with:

 
  • Cash infusions awarded through our Supplier Pitch Competition
  • On-the-spot item approval with Hy-Vee category managers
  • Guaranteed shelf space in select Hy-Vee stores for top-performing suppliers
  • E-commerce feature placements for scalable and innovative products
  • Meet-and-greet access to Hy-Vee executives and experts
  • Spots in Hy-Vee’s Go Big Show, our premier internal procurement expo with direct access to all Hy-Vee store leaders
 

Who Should Apply

 

The summit is open to U.S.-based small businesses with products manufactured domestically. We are actively seeking suppliers in these categories:

 
  • Grocery
  • General Merchandise
  • Produce
  • Deli
  • Frozen
  • Dairy
  • Health & Wellness
  • Beauty
 

Selected applicants will receive event participation, meals, and access to all programming at no cost. (Travel and lodging not included

 

2025 Event Details

 
  • Dates: September 18–19, 2025
  • Location: Ron Pearson Center, Hy-Vee Headquarters – West Des Moines, Iowa
  • Cost to Attend: Free
  • Application Deadline: July 14, 2025
  • Participants Selected: By July 29, 2025
 

What to Expect

  • Day 1 – Education, Insight & Pitch Competition

Get inspired, informed, and ready to go

  • Executive welcome and summit kickoff
  • Educational sessions with Hy-Vee leaders & experts
  • Live Pitch Competition – featuring a $30,000 prize pool for selected applicants
  • Day 2 – Buyer Meetings & Expo

Turn conversations into sales

  • One-on-one meetings with Hy-Vee category managers
  • On-the-spot feedback, mentorship, and potential procurement decisions
  • Resource Roundtable with networking and expert support
  • Live Supplier Expo – select vendors will demo their products for Hy-Vee leaders and decision-makers
 

Hy-Vee’s Commitment

 

This event builds on Hy-Vee’s longstanding commitment to supporting small businesses, economic inclusion, and U.S.-based manufacturing. We’re not just looking for vendors — we’re building long-term partnerships.

 

Learn more about how Hy-Vee supports small businesses every day: Support Local at Hy-Vee

 

Apply Now

 

We partner with platforms like RangeMe and ECRM to help small businesses prepare for success. From application to shelf, our goal is to give suppliers the tools, exposure, and connections they need to grow their business.

 

Ready to take the next step? Submit your application by this year’s deadline to be considered for this year’s summit.

 

Start your application