Simple Source

A Simple Promise

Simple Source-labeled Hy-Vee brand products are free from the following artificial ingredients and synthetic chemicals. Just look for the “peeled back” Simple Source logo in the corner of Hy-Vee private brand products for ingredients you can simply smile about.   

Simple Source™ is our promise to you that this product contains ingredients that are true to the source—now that’s something to smile about!

Excluded Ingredients

A

• Acesulfame K (acesulfame potassium)
• Acetone Peroxides
• Acetyl Benzoyl Peroxide
• Acetylated Ester of Mono and Diglycerides (Acetic Acid Ester)
• Advantame
• Aluminum Ammonium Sulfate
• Aluminum Calcium Silicate
• Aluminum Potassium Sulfate
• Ammonium Alginate
• Ammonium Chloride
• Anisole
• Artificial Flavor
• Aspartame
• Autolyzed Yeast Extract
• Azo Dyes
• Azodicarbonamide (ADA)

 

B

• Bentonite
• Benzoic Acid
• Benzoyl Peroxide
• Benzyl Alcohol
• BHA (Butylated Hydroxyanisole)
• BHT (Butylated Hydroxytoluene)
• Bisulfites (added)*
• Bleached Flour
• Blue 1
• Blue 2
• Bromated flour
• Brominated Vegetable Oil (BVO)
• Butane Glycol
• Butylated Hydroxymethyl Phenol (4 Hydroxymethyl 2,6 di tert butylphenol)

 

C

• Calcium Bromate
• Calcium Cyclamate
• Calcium Disodium EDTA
• Calcium Iodate
• Calcium Lactobionate
• Calcium Peroxide
• Calcium Propionate
• Calcium Saccharin
• Calcium Sorbate
• Calcium Stearoyl 2 Lactylate
• Canthaxanthin
• Caprocaprylobehenin (Caprenin)
• Caramel Color (Non Organic)
• Carmine (Cochineal)
• Carnauba Wax
• Castor Oil
• Castoreum
• Certified FD&C Colors
• Chlorine Dioxide
• Choline Chloride (Quarternary Ammonium Salt)
• Citrus Red 2
• Corn Protein Hydrolysates
• Coumarin
• Coumarone indene resin
• Cyclamates
• Cyclamic Acid
• Cysteine

 

D

• DATEM (Diacetyl Tartaric and Fatty Acid Esters of Mono and Diglycerides)
• Diacetyl
• Dimethyl Dicarbonate
• Dimethylamylamine (DMAA)
• Dimethylpolysiloxane (Dimethyl Silicone)
• Dioctyl Sodium Sulfosuccinate (DSS)
• Dipotassium Sulfate
• Disodium EDTA
• Disodium Guanylate (GMP)
• Disodium Inosinate (IMP)

 

E

• Epoxidized Soybean Oil
• Erythorbic Acid
• Ester Gums
• Esters of Fatty Acids
• Esters of Sucrose (Sucrose Polyester)
• Ethoxylated Mono & Diglycerides
• Ethoxyquin
• Ethyl Formate
• Ethyl Vanillin
• Ethylene Oxide

 

F

• Ficin
• Fish Protein Isolate
• Foie Gras
• Fractionated Oils (Solvent Fractionation)

 

G

• Glucose Fructose Syrup (Corn Source)
• Glycerol Ester of Wood Rosin
• Glyceryl Palmitostearate
• Glyceryl Tristearate
• Green 3

 

H

• Heptylparaben
• High Fructose Corn Syrup (HFCS)
• Hydrogenated Lard
• Hydrogenated Oil
• Hydrogenated Starch
• Hydrogenated Starch Hydrolysates (HSH)
• Hydrogenated Tallow
• Hydrolyzed Casein
• Hydrolyzed Corn Gluten
• Hydrolyzed Corn Protein
• Hydrolyzed Soy Protein
• Hydrolyzed Wheat Gluten
• Hydroxylated Lecithin

 

I

• Isolated Soy Protein (ISP)

 

L

• Lactylated Esters of Mono and Diglycerides
• Lactylated Fatty Acid Esters of Glycerol and Propylene Glycol
• Lard Stearin
• L Cysteine
• L Cysteine Monohydrochloride
• Lye

 

M

• Margarine (Hydrogenated form)
• Methyl Salicylate
• Methyl Silicon
• Methylene Chloride
• Methylparaben
• Microparticularized Protein
• Modified Food Starch (Chemically Modified)
• Monopotassium Glutamate
• Monosodium Glutamate (MSG)*
• Morpholine

 

N

• Nano Particle Technology
• Neotame
• Nitrates (Synthetic form)*
• Nitrites (Synthetic form)*
• Nitrogen Dioxide

 

O

• Olestra
• Orange B
• Oxystearin

 

P

• Parabens
• Partially Hydrogenated Oil (PHO)
• Polyacrylamide
• Polydextrose
• Polydimethylsiloxane
• Polyethylene Glycol (PEG)
• Polyglycerol Polyricinolate (PGPR)
• Polypropylene Glycol
• Polysorbate 60
• Polysorbate 65
• Polysorbate 80
• Potassium Aluminum Sulfate
• Potassium Benzoate
• Potassium Bisulfate
• Potassium Bromate
• Potassium Hydroxide
• Potassium Metabisulfite
• Potassium Nitrate
• Potassium Nitrite
• Potassium Sorbate
• Propyl Gallate
• Propylene Glycol
• Propylene Glycol Alginate
• Propylene Glycol Mono and Diesters of Fats and Fatty Acids
• Propylene Oxide
• Propylparaben

 

Q

• Quinine
• Quinoline Yellow

 

R

• Red 2 (Amaranth)
• Red 3
• Red 4
• Red 40

 

S

• Saccharin
• Salatrim
• Shellac
• Shortening (Hydrogenated form)
• Simplesse
• Smoke Flavor (Artificial)
• Sodium Aluminosilicate (Sodium Silicoaluminate)
• Sodium Aluminum Phosphate
• Sodium Aluminum Sulfate
• Sodium Benzoate
• Sodium Bisulfate (Bisulfate of Soda)
• Sodium Cyclamate
• Sodium Diacetate
• Sodium Erythorbate
• Sodium Hexametaphosphate
• Sodium Lauryl Sulfate
• Sodium Metabisulfite
• Sodium Nitrate
• Sodium Nitrite
• Sodium Propionate
• Sodium Sorbate
• Sodium Stearyl Fumarate
• Sodium Stearoyl Lactylate
• Sodium Sulfite
• Sodium Tripolyphosphate
• Sorbic Acid
• Sorbitan Monostearate
• Soy Protein Isolate
• Stannous Chloride
• Stearyl Monoglyceridyl Citrate
• Succinic Acid
• Succistearin (Stearoyl Propylene Glycol Hydrogen Succinate)
• Sucralose (Splenda®)
• Sucroglycerides
• Sulfur Dioxide
• Sulphured Molasses

 

T

• Talc (Magnesium Silicate)
• TBHQ (Tertiary Butylhydroquinone)
• Tetra Sodium EDTA
• Tetra Sodium Pyrophosphate
• Theobromine (added)*
• THBP (2,4,5 trihydroxybutyrophenone)
• Thiodipropionic Acid
• Toluene
• Trans Fatty Acid (Synthetic)
• Triacetin (Glycerin Triacetate)
• Tryptophan (added)*

 

V

• Vanillin

 

W

• Wheat Protein Hydrolysates
• Whey Protein Isolates

 

Y

• Yellow 5 (Tartrazine)
• Yellow 6