Skip to main content

Hy-Vee & Pinky Swear

Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor the Hy-Vee Pinky Swear Kids Triathlon.

Kids Helping Kids

2021 Kids Helping Kids Challenge

Pinky Swear Foundation and Hy-Vee are committed to fundraising for kids with cancer to make all lives easier, healthier and happier. Now through August 1, kids are actively raising money to help kids in their fight against cancer. Participate in the largest kid-led fundraiser in the nation plus enjoy activities from Hy-Vee KidsFit, recipe cards from Hy-Vee dietitians and fun contests with your chance to win prizes!

By July 1, refer a friend to join with you to automatically win a $10 Joe Fresh gift card, $10 DSW gift card and Hy-Vee KidsFit membership box.

Register Now

The Story Behind Pinky Swear

What began as a promise between a father and his son has turned into a nationwide series of triathlons and family fitness events that fundraise for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad Steve made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit to learn more about Pinky Swear and ways you can get involved.

Partnering for Success

Pinky Swear embodies two core values that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

This is the fourth year that Hy-Vee and Pinky Swear have partnered to offer fundraising fitness events. In the last two years, more than 4,200 kids ages 6–18 participated in the Hy-Vee Pinky Swear Kids Triathlons, raising more than $630,000 to support children with cancer and their families.

Register now to participate in the Hy-Vee Pinky Swear Kids Triathlon at