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Hy-Vee & Pinky Swear

Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor the Hy-Vee Pinky Swear Kids Triathlon.

Hy-Vee Pinky Swear 5k and Fun Run

Kids Helping Kids

Hy-Vee and Pinky Swear Foundation are excited to host their first-ever Kids Virtual Triathlon Event! For eight weeks, participants will complete three, age-appropriate physical challenges each week – anytime, anywhere! Challenges are designed for kids of all skills and abilities. With support from family, Pinky Swear and Hy-Vee, kids will stay active and have fun all summer long!

2020 Hy-Vee Pinky Swear Kids Virtual Triathlon
Register by August 1, 2020

Register Now

Two Ways to Fundraise:

OPTION 1: REGISTER OR JOIN A TEAM Complete a series of challenges anytime, anywhere for eight weeks.

1. Visit

2. Click Register. Sign-up individually, join a team or create a team by August 1.

a. Join a Team: Search by team name or captain’s first or last name.

b. Create a Team: Enter your team name, fundraising goal and any information for your team’s fundraising page.

3. Pick your Course. Participants will complete three, age-appropriate physical challenges each week for eight weeks. Challenges are designed for kids of all skills and abilities. Participants can look forward to “Milestone Days,” sensory obstacle courses, giveaways, and more!

a. Blue (Most Challenging) – suggested for children ages 11-16

b. Orange (Intermediate Challenge) – suggested for children ages 6-10

c. Little Pinkies – suggested for children ages 5 and younger

4. Complete the registration process.

5. Start your course!

Registration includes an event T-shirt and a customized race bib! Participants must fundraise a minimum of $50 to participate and receive a race medal. Throughout the event, participants will have access to educational resources and videos through their Pinky Swear Foundation account, email and social media. Plus, participants will receive activity logs to track their progress!


Visit and click Donate Now. Donate to a participant’s fundraising page or directly to Pinky Swear Foundation. All donations make a BIG difference in the lives of kids with cancer and their families.

The Story Behind Pinky Swear

What began as a promise between a father and his son has turned into a nationwide series of triathlons and family fitness events that fundraise for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad Steve made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit to learn more about Pinky Swear and ways you can get involved.

Partnering for Success

Pinky Swear embodies two core values that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

This is the fourth year that Hy-Vee and Pinky Swear have partnered to offer fundraising fitness events. In the last two years, more than 4,200 kids ages 6–18 participated in the Hy-Vee Pinky Swear Kids Triathlons, raising more than $630,000 to support children with cancer and their families.

Register now to participate in the Hy-Vee Pinky Swear Kids Triathlon at