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Hy-Vee & Pinky Swear

Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor the Hy-Vee Pinky Swear Kids Triathlon.

Hy-Vee Pinky Swear 5k and Fun Run

Racing for a Cause

Hy-Vee is pleased to partner with Pinky Swear Foundation to sponsor this kid-friendly fitness event. We are excited to help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

In summer 2018, Hy-Vee will continue a 15-year legacy in the Twin Cities. The Hy-Vee Pinky Swear Kids Triathlon will take place this year on Aug. 4 at Lake Nokomis in Minneapolis.

2018 Hy-Vee Pinky Swear Kids Triathlon
August 4, 2018
Lake Nokomis - Minneapolis, MN

Register Now

The Story Behind Pinky Swear

What began as a promise between a father and son has turned into a nationwide series of triathlons and family fitness events that fundraise for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad, Steve, made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit to learn more about Pinky Swear and ways you can get involved.

Partnering for Success

Pinky Swear embodies two core focuses that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

This is the third year that Hy-Vee and Pinky Swear have partnered to offer fundraising fitness events. In the last two years, more than 4,200 kids ages 6–18 participated in the Hy-Vee Pinky Swear Kids Triathlons, raising more than $630,000 to support children with cancer and their families.

We look forward to our customers’ continued support of these events as we work to make a difference in the lives of families in our communities.

Register now to participate in the Hy-Vee Pinky Swear Kids Triathlon at