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Hy-Vee & Pinky Swear

Hy-Vee is proud to have donated more than $3.3 million to help kids with cancer and their families.

2022 Pinky Swear Fundraiser: Sept. 12-25

Hy-Vee is excited to announce it will continue its support for the Pinky Swear Foundation by hosting a register round up at all Hy-Vee locations this fall! In honor of September’s National Childhood Cancer Awareness Month, be sure to donate to kids with cancer by rounding up your purchase to the nearest dollar at checkout between Sept. 12-25 at your local Hy-Vee. Learn more about the impact of your donation by visiting

The Story Behind Pinky Swear

What began as a promise between a father and his son has turned into a nationwide series of triathlons and family fitness events that fundraise for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad Steve made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit to learn more about Pinky Swear and ways you can get involved.

Partnering for Success

Pinky Swear embodies two core values that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

This is the fourth year that Hy-Vee and Pinky Swear have partnered to offer fundraising fitness events. In the last two years, more than 4,200 kids ages 6–18 participated in the Hy-Vee Pinky Swear Kids Triathlons, raising more than $630,000 to support children with cancer and their families.

Register now to participate in the Hy-Vee Pinky Swear Kids Triathlon at