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Hy-Vee & Pinky Swear

Hy-Vee is pleased to partner with the Pinky Swear Foundation to sponsor the Hy-Vee Pinky Swear Kids Triathlon.

Hy-Vee Pinky Swear 5k and Fun Run

Racing for a Cause

Hy-Vee is pleased to continue its partnership with the Pinky Swear Foundation to sponsor this kid-friendly fitness event. We are excited to help with the foundation's efforts to raise funds and awareness for the families of children who are suffering from cancer.

In summer 2019, a 16-year legacy in the Twin Cities continues with the Hy-Vee Pinky Swear Kids Triathlon, scheduled for Aug. 3 at Lake Nokomis in Minneapolis.

2019 Hy-Vee Pinky Swear Kids Triathlon
August 3, 2019
Lake Nokomis - Minneapolis, MN

Register Now

The Story Behind Pinky Swear

What began as a promise between a father and his son has turned into a nationwide series of triathlons and family fitness events that fundraise for children fighting cancer.

Before 9-year-old Mitch Chepokas died of cancer, his dad Steve made a pinky swear promise with him to continue to help children with the disease. Today, Pinky Swear provides immediate needs support and unique family programs to families with children who have cancer. To accomplish this, the foundation holds youth triathlons in a dozen states across the country and encourages kids to fundraise and build support for other children in need.

Visit to learn more about Pinky Swear and ways you can get involved.

Partnering for Success

Pinky Swear embodies two core values that are also central to Hy-Vee — health and wellness and community support. We are proud to partner with the foundation and our customers to raise money for families in need while engaging families in events that promote a healthy lifestyle.

This is the fourth year that Hy-Vee and Pinky Swear have partnered to offer fundraising fitness events. In the last two years, more than 4,200 kids ages 6–18 participated in the Hy-Vee Pinky Swear Kids Triathlons, raising more than $630,000 to support children with cancer and their families.

Register now to participate in the Hy-Vee Pinky Swear Kids Triathlon at