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Timberwolves Join with MATTER, Hy-Vee to Bring Awareness to Childhood Obesity

The Minnesota Timberwolves, in partnership with Hy-Vee and MATTER, are working to increase awareness of childhood obesity and help families make healthy meal choices. 


February 15, 2019 | News & Press Releases


MINNEAPOLIS, Minn. – The Minnesota Timberwolves, in partnership with Hy-Vee and MATTER, today announced the launch of a new initiative that will increase awareness of childhood obesity and educate families on simple steps to make healthy meal choices. The three organizations will provide Hy-Vee customers the opportunity to help local families gain access to a MATTERbox meal kit that is filled with healthful foods, easy-to-make recipes, and nutrition education. The MATTERbox is created by MATTER, which is a Twin Cities-based nonprofit that inspires kids to think differently about food.

Now through Feb. 27, all 10 Hy-Vee locations in the Twin Cities will offer shoppers the opportunity to purchase one or more MATTERbox coupons at the checkout, helping provide MATTERboxes to kids in the community who otherwise might not have access. Both Hy-Vee and the Minnesota Timberwolves have each pledged up to a $5,000 match for shopper MATTERbox purchases during the campaign. 

“As a grocer, it’s our responsibility to make sure people have access to nutritious food and understand the importance of a healthy lifestyle,” said Mary Fuhrman, Senior Regional Vice President of Hy-Vee’s Northern Region. “This partnership complements our mission to make lives easier, healthier and happier.”  

The Minnesota Timberwolves know firsthand the importance of healthy nutrition and eating for optimal wellness and performance. “Health and wellness are huge focus areas for us at the Minnesota Timberwolves and Lynx,” said Jennifer Ridgeway, Vice President of Social Responsibility for the Minnesota Timberwolves. “We are thrilled to partner with Hy-Vee to provide MATTERboxes in our communities and help kids and families take small steps toward living healthier lives.”

The MATTERbox program serves people through innovative partnerships in local communities. Quenton Marty, President of MATTER, commented, “We are pleased to join forces with Hy-Vee and the Minnesota Timberwolves in increasing access to healthy food and broadening the reach of nutrition education to kids and families in our community. We are very grateful for their partnership.”

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About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.

HY-VEE CONTACT: Tina Potthoff, 515-975-9211, tpotthof[email protected]

About MATTER
MATTER is a Minnesota-based global nonprofit on a mission to move people forward by giving them a chance at a healthier life. Throughout the United States, MATTER activates healthy eating for kids and families with the MATTERbox program, a novel solution to healthy food access and nutrition education. Internationally, MATTER addresses these barriers by giving hospitals the tools they need to care for the sick and injured in dignified ways, and by designing solutions to create diversified and resilient farms. Hope and opportunity also reaches people through the MATTER Innovation Hub, a portable learning environment outfitted with solar power that can be shipped and set up anywhere in the world. Learn more at www.matter.ngo.

MATTER CONTACT: Brian Numainville 612-467-9141, [email protected]