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Pinky Swear Foundation Partners with Hy-Vee for Holiday Register Round-up to Raise Funds for Kids with Cancer

Round-up campaign aims to raise funds to help kids with cancer with emotional and financial support.

November 30, 2018 | News & Press Releases

BLOOMINGTON, MINN – Nov. 30, 2018 – Pinky Swear Foundation is excited to announce a new holiday Register Round-Up initiative with Hy-Vee, Inc. This in-store event, where customers will be given the opportunity to round up their purchases to the nearest dollar to donate to Pinky Swear Foundation, will take place at participating Hy-Vee locations from December 1-16, 2018. The main goal is to collectively raise funds to support Pinky Swear’s mission of helping kids with cancer and their families with emotional and financial support.

“We are thrilled for this partnership opportunity,” says Erica Campbell, Pinky Swear Foundation executive director. “This is a prime example of individuals making small gifts that collectively add up to make a big impact. The need is so great, especially this time of year, and these donations, regardless of the size, are helping us say yes to more families with kids battling cancer around the country. We are so thankful for our continued partnership with Hy-Vee.”

“We have partnered with Pinky Swear Foundation for several years because we believe in their mission to help children with cancer,” said Tina Potthoff, vice president of communications for Hy-Vee. “By partnering with our customers to support this worthy cause, we hope to raise thousands of dollars so we can help families focus on what’s most important – taking care of their child who is ill – versus worrying about every day expenses.”

Funds raised during the Register Round-Up will support Pinky Swear’s efforts to help families with kids battling cancer and their immediate needs. Through the organization’s Envelope Program, Pinky Swear will pay a family’s mortgage or rent payment, utility and grocery bills, as well as offer the opportunity for quality family time outside of a hospital setting through fun and unique experiences.

Hy-Vee has been supporting Pinky Swear Foundation and the mission of helping kids with cancer and their families through various events and initiatives throughout the country since 2015.

About Hy-Vee, Inc.
Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

About Pinky Swear Foundation
Founded in 2003, Pinky Swear Foundation is a national 501c(3) not-for-profit headquartered in Bloomington, MN passionately committed to helping children with cancer and their families with financial and emotional assistance. Pinky Swear Foundation activities include a variety of community engagement and fundraising events around the nation, raising more than $15.5 million to-date. To learn more, visit

Josh Le
Director of Marketing
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