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Hy-Vee's First HealthMarket to Open in West Des Moines

July 30, 2018 | News & Press Releases

WEST DES MOINES, Iowa (July 30, 2018) — Hy-Vee, Inc. will open its first-ever Hy-Vee HealthMarket store on Tuesday at 375 South Jordan Creek Parkway in West Des Moines. The brand-new store format will open its doors to the public at 6 a.m. for its official grand opening. The first 500 shoppers will receive goodie bags with products selected from the more than 11,000 items featured in the store.

“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health and wellness needs,” said Matt Pertzborn, store director at the West Des Moines Hy-Vee HealthMarket. “Shopping for healthy lifestyle and personal care items while picking up your groceries has never been easier.”

This new healthy lifestyle store is approximately 15,700 square feet and will offer many of Hy-Vee’s original store format products such as fresh produce, high-quality meat and seafood, dairy and frozen food items. The Hy-Vee HealthMarket will also offer many health-related amenities, such as a full-service pharmacy, health clinic and hearing aid center, sports nutrition area and Aisles Online pickup.

In addition, the Hy-Vee HealthMarket will offer a hydration station that includes nitro coffee, kombucha and Bevi infused waters, as well as a nearly 3,000-square-foot Orangetheory Fitness center that will be adjacent to the store. The Hy-Vee HealthMarket will also feature Basin, a beauty brand specializing in all-natural bath and body products.

The store will be open 6 a.m. to 10 p.m., 7 days a week.

(Photos of the store are available upon request.)


Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit