Skip to main content

Hy-Vee to Offer Daily Online Program to Help Parents Keep Kids Healthy & Active During COVID-19 Response

March 27, 2020 | News & Press Releases

WEST DES MOINES, Iowa (March 27, 2020) — As schools remain closed across the region due to the spread of the coronavirus (COVID-19), Hy-Vee will start offering its Hy-Vee KidsFit program online by streaming a free, daily 15- to 20-minute video to share fun, physical activities with children and families.

In addition to keeping kids moving and active, the goal of the daily videos is to provide a structured routine for children to follow while they are at home. Starting today, a new video will be shared every day at 9 a.m., seven days a week. The videos can be viewed on or by selecting the Hy-Vee KidsFit At Home video.

Children and their families are invited to tune into the videos every day to participate in a quick and easy physical workout that will be led by Hy-Vee Certified Personal Trainer and Youth Fitness Specialist Daira Driftmier. During the videos, Driftmier and the KidsFit team will be sharing fun and interactive games and activities that families can do in their own home.

“As this pandemic continues to limit and affect our everyday lives, Hy-Vee remains committed to making our customers’ lives easier, healthier and happier,” said Driftmier. “We hope these videos will provide a productive outlet for children and families during this time, while also promoting physical activity and healthy lifestyles within their homes.”

Hy-Vee KidsFit is an at-home program that has promoted health, exercise and nutrition among kids and families since 2015. To date, more than 404,000 kids have participated in the program over the past five years.


Hy-Vee, Inc. is an employee-owned corporation operating more than 265 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit