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Hy-Vee Private Brands Earn Editors' Picks for Best New Products by StoreBrands

August 29, 2022 | News & Press Releases

This August, StoreBrands announced its next class of Editors’ Picks for Best New Products – and several Hy-Vee private brands are at the top of the list! In total, 11 products spanning eight Hy-Vee private brands have been recognized for the role they play in helping consumers live easier, healthier and happier lifestyles. Find these great products exclusively at Hy-Vee or Hy-Vee Aisles Online.

  1. Category: Coffee & Tea
    • Wide Awake medium roast cold brew (gold) - Topco Associates 
  2. Category: Cookies, Cakes & Sweet Snacks 
    • Crav’n Flavor limited-time double stuffed sandwich crème cookies (gold) – Topco Associates
    • Crav’n Flavor mini muffins (bronze) – Topco Associates
  3. Category: Frozen Snacks, Appetizers and Pizzas 
    • Crav’n Flavor twice baked potatoes (bronze) – Topco Associates
  4. Category: Meal Solutions 
    • Crav’n Flavor breakfast sandwiches (bronze) – Topco Associates
  5. Category: Meat, Seafood and Poultry 
    • Hy-Vee True grass fed beef (silver) 
    • Hy-Vee Fish Market crusted tilapia (bronze) 
  6. Category: Sauces and Salsas 
    • Full Circle Market Italian style plant-based pasta sauce (gold) – Topco Associates
  7. Category: Non-food 
    • Tippy Toes hypoallergenic infant formula (gold) – Topco Associates
  8. Category: Housewares 
    • Simply Done reusable freezer and storage bags, multipack (bronze) – Topco Associates
  9. Category: Supplements 
    • TopCare vanilla plant protein powder blend – Topco Associates

Click here to read the full announcement and view the July/August issue of StoreBrands.

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