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Hy-Vee Donates 12,000 Boxes of Green Bay Packers' Aaron Jones Cereal to Second Harvest Foodbank

Donation is part of Hy-Vee's Gratitude Month.

March 31, 2021 | News & Press Releases

This week, the Madison-area Hy-Vee stores donated a semi-truckload full of 12,000 boxes of Aaron Jones’ Touchdown Squares cereal to Second Harvest Foodbank of Southern Wisconsin.  The donation is in partnership with PLB Sports & Entertainment.

Second Harvest Foodbank is celebrating March as Gratitude Month after enduring 12 months of uncertainty during the COVID-19 pandemic. The donated cereal, featuring Green Bay Packers running back Aaron Jones, is expected to help feed the more than 125,000 people experiencing food insecurity in Southwestern Wisconsin.

“Donations like this are key to our ability to feed those facing hunger in our community,” said Michelle Orge, president & CEO of Second Harvest Foodbank of Southern Wisconsin. “Hy-Vee has been a tremendous partner with Second Harvest over the years. This is just one more example of their commitment to making our community a better place to live for everyone!”

Hy-Vee also shipped two cases of Aaron’s cereal to his home in Green Bay, at his mother’s request.

Pictured L-R: Ryan Evers, district store director for Hy-Vee; Phil Cook, store manager at the Madison East Hy-Vee; Phil’s son; Keith Call, Second Harvest Foodbank.


Hy-Vee, Inc. is an employee-owned corporation operating more than 275 retail stores across eight Midwestern states with sales of $11 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 88,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit

Second Harvest Foodbank of Southern Wisconsin is a hunger-relief charity organization whose goal is to make sure everyone in southwestern Wisconsin has enough of the right kinds of food to live a happy and healthy life, through food distribution, promotion of government programs and promoting hunger awareness. For additional information, visit