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Hy-Vee Announces the Launch of New Subsidiary RedBox Rx

December 14, 2021 | News & Press Releases

WEST DES MOINES, Iowa (Dec. 14, 2021) — Hy-Vee, Inc. announces the launch of RedBox Rx, a new subsidiary that provides low-cost telehealth and online pharmacy services, and ships prescribed treatments directly to patients’ homes.
RedBox Rx makes it easy for people to get the treatment they need by offering quick, easy and discreet access to a provider who can prescribe prescription medication that is then shipped for free directly to the patient. This low-cost service bypasses insurance and offers treatment plans for men’s health, women’s health, hair and skin, mental health, migraine headaches, primary care and more. For a list of conditions that RedBox Rx treats, visit RedBox Rx is available to patients ages 18 and older nationwide. 

Telehealth consultation fees range from FREE to $39, depending on the type of treatment and are provided via a partnership with Reliant Immune Diagnostics’ MDbox platform that integrates with RedBox Rx. Consultation fees are often less expensive than typical medical insurance copays. To keep prices low and save patients the hassle, RedBox Rx does not accept insurance. Patients may, however, use their HSA or FSA card to pay for the telehealth visit or prescription costs. 

“At Hy-Vee, health and wellness is a major component of what we strive to assist our customers with every day,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “We know that more people are looking for quick, convenient and personalized health care options shipped directly to their homes, and RedBox Rx does exactly that.” 

"Our mission at Reliant Immune Diagnostics with our MDbox platform is to provide affordable health care any place, any time,” said Henry Legere, founder and CEO of Reliant Immune Diagnostics. “We’re excited to partner with Hy-Vee to provide our nationwide network of 24/7/365 medical professionals and our technologies to support their vision for the future of health care."

RedBox Rx is also a complementary/alternative health care option for the covered conditions that employers can share with their employees at no cost to the employer. 


Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 91,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit