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Hy-Vee Announces Endorsement Deal with Quarterback Patrick Mahomes

April 9, 2019 | News & Press Releases

WEST DES MOINES, Iowa (April 9, 2019) — Today, Hy-Vee provided details about its exclusive, three-year agreement with Kansas City Chiefs quarterback Patrick Mahomes, who helped lead the Chiefs to the AFC Championship game in January 2019. Mahomes is the first Chiefs player to be named the NFL’s MVP and was named to the 2019 Pro Bowl.

Hy-Vee’s partnership with Mahomes will include television commercials, social media collaboration, appearances, apparel and exclusive product launches at Hy-Vee grocery stores throughout the Midwest.

“Patrick Mahomes is a true MVP in the way he conducts himself both on and off the field,” said Randy Edeker, Hy-Vee’s chairman, CEO and president. “He is motivating and hard-working, making him a positive role model for both our customers and football fans, alike. We believe this partnership will bring more attention to his outstanding achievements and inspire younger generations to follow the example he has set for others.” 

“Hy-Vee has been a tremendous partner and supporter of the Kansas City Chiefs since 2009, and I look forward to working more closely with them on a personal level to bring even more awareness to Hy-Vee’s strong brand,” said Mahomes.

To kick off the partnership, Mahomes was the headline speaker at Hy-Vee’s Exercising Your Character event today at Hy-Vee Hall in Des Moines, Iowa. Exercising Your Character is an annual event for more than 10,000 fourth- and fifth-graders in Iowa that focuses on character building, physical activity and leading a healthy lifestyle.


Hy-Vee, Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit