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Hy-Vee Homefront

October 29, 2013 | News & Press Releases

What is Hy-Vee Homefront?

Hy-Vee Homefront is an ongoing initiative to increase awareness of and support for organizations that serve our nation’s military members, veterans and their families.

Homefront Video

See Hy-Vee Homefront in action.

Hy-Vee has long been a supporter of the military and veterans’ causes through programs such as Honor Flight, activities like our annual Veterans Day breakfasts, and participation in the U.S. Department of Defense’s Employer Support of the Guard and Reserve. But with a new generation of veterans returning from active duty to face challenges here on the homefront, we know we can do more.

Free Breakfast for Veterans

Saluting those who have proudly served
Monday, November 11, 2013 (during regular breakfast hours)
Veterans Day free breakfast items: Choose from scrambled eggs, hash brown casserole, sausage, bacon, sausage gravy, biscuits, assorted pastries and coffee...and more!

Through Hy-Vee Homefront, we are extending our efforts to include more organizations, and we’re inviting our customers, employees, suppliers and communities to join in serving those who have served us. When the call came, they answered; now it’s time for all of us to honor their commitment and their sacrifice by stepping up to meet their needs at home.



Your Contribution Will Help These Hy-Vee Homefront Organizations:

first response

Operation First Response – a 501(c)3 nonprofit organization that helps meet the immediate personal and financial needs of wounded military members and their families.

puppy jake

Puppy Jake Foundation – a 501(c)3 nonprofit organization dedicated to helping military veterans through the assistance of well-bred and highly trained service dogs.

hope for the warriors

Hope For The Warriors® – a 501(c)3 nonprofit organization dedicated to enhancing the quality of life for post-9/11 service members, their families,
and the families of the fallen who have sustained physical and psychological wounds in the line of duty.


How Can You Get Involved?

You can round up your purchase to the nearest dollar and all proceeds go to organizations that serve our nation's military veterans and their families. Round up for the homefront November 6 - 16. Hy-Vee will match all funds raised up to $100,000.