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Six Stores Honored with Inaugural Hy-Vee Customer Experience Award

December 18, 2014 | News & Press Releases


WEST DES MOINES, Iowa (Dec. 18, 2014) — Hy-Vee, Inc. CEO Randy Edeker recently presented six of the company’s 235 stores with a first-ever Hy-Vee Customer Experience Award to recognize them for excellence in customer service.

Hy-Vee’s Customer Experience Program, which began in fiscal year 2014, is designed to evaluate customers’ shopping experiences. Stores are rated by trained customer experience analysts several times a month in areas such as conditions, employee image and customer satisfaction.

“At Hy-Vee, being helpful, friendly and doing whatever it takes to ensure great customer experiences have been our top priorities for over 80 years. We created the Customer Experience Program to provide stores with constant analytical feedback on how they are performing so they can make improvements throughout the year,” said Paula Correy, executive vice president and chief customer officer of Hy-Vee. “The Customer Experience Award winners are leading their peers and setting the example for our entire company on customer service and store appearance.”

“We are proud of all our employees; but we are extremely proud of the teams in our stores that are receiving this honor and for the work they do every day to make our customers’ lives easier, healthier and happier,” Correy added.

Two stores from each of Hy-Vee’s three regions were recognized Dec. 10 for ranking the highest in their store category on the customer experience surveys. Stores were divided into two size categories — smaller than 50,000 square feet and larger than 50,000 square feet. Full- and part-time employees from each of the top-rated stores will receive a bonus for helping their store excel in customer experience.

2014 Hy-Vee Customer Experience Award Winners

Eastern Region Pella Hy-Vee 118 S.E. Ninth St.
Pella, Iowa
Store Director
Scott Johnson
Peru Hy-Vee 1651 Midtown Road
Peru, Ill.
Store Director
Doug Overlee
Northern Region Windom Hy-Vee 192 10th St.
Windom, Minn.
Store Director
Josh Grimes
Hilltop Hy-Vee 2010 Adams St.
Mankato, Minn.
Store Director
Dan Vondrak
Western Region Trenton Hy-Vee 1617 E. Ninth St.
Trenton, Mo.
Store Director
Steve Busch
Lenox Village Hy-Vee 7151 Stacy Lane
Lincoln, Neb.
Store Director
Scott Schlatter


Hy-Vee, Inc. is an employee-owned corporation operating 235 retail stores across eight Midwestern states with sales of more than $8.7 billion annually. Hy-Vee ranks among the top 25 supermarket chains and the top 50 private companies in the United States. Supermarket News, the authoritative voice of the food industry, has honored the company with a Whole Health Enterprise Award for its leadership in providing services and programs that promote a healthy lifestyle. For more information, visit