Resources

Resources
Our Brands

Our Brands

If you can’t tell the difference, why pay the difference? Hy-Vee is dedicated to providing our customers with consistent quality and everyday value in all our private-brand products. This is just one way that we’re making our customers’ lives easier, healthier and happier.

We offer a wide variety of value-priced products across the store to provide you with high-quality products that save your family money versus leading national brands. We also offer specialty items that you won’t find in a national brand.

Hy-Vee

Hy-Vee offers you considerable savings with quality that is equal to or better than leading national brands. Look for the Hy-Vee brand in all your favorite categories throughout the store.

Midwest Country Fare

Count on savings with Midwest Country Fare. Midwest Country Fare delivers the lowest prices possible for your staple grocery needs.

Full Circle

Full Circle products are great-tasting, environmentally friendly, 100%-natural and/or organic to help your family return to a natural way of living. They provide a more healthful eating and living experience for your family at an affordable price. Visit Full Circle's website here.

World Classics Trading Company

We searched the globe to bring you home distinctive premium foods at reasonable prices. Our World Classics Trading Company brand offers you premium flavors and unique products to help you create unforgettable food experiences at home.

Hy-Vee Mother’s Choice

Nurture your baby with the best. Hy-Vee Mother’s Choice helps you make the best choices for your baby by offering you a comprehensive line of baby care items with national-brand quality at prices you deserve.

Hy-Vee Home Helpers

Hy-Vee Home Helpers brand helps you stretch your budget by providing quality products for your everyday household essentials at savings compared to the national brands. Look for the Hy-Vee Home Helpers brand in the paper products, laundry care, food storage, lighting and home cleaning sections.

Hy-Vee Kitchen Helpers

Do you need new kitchen gadgets or cookware? You don’t have to make a special trip to the department store. We’ve got you covered. Hy-Vee Kitchen Helpers makes your life easier by offering quality cookware and kitchen gadgets right where you shop for your everyday grocery needs!

LeTechniq

LeTechniq is the personal care brand exclusive to Hy-Vee. From the creamiest body wash to salon-quality nail products, LeTechniq delivers affordable, high-quality personal care products that you won’t find anywhere else.

Di Lusso

Bringing you the best in sliced deli meats, salads and cheeses. Let us help you with your everyday meal planning as well as with premium meat and cheese trays for your entertaining needs.

Paws Premium

Feed the love! Paws Premium delivers national-brand-quality pet toys, treats, food and accessories that allow you to spoil your furry friend without spoiling your budget.

Amana Beef

When only the best quality beef will do, stop by the Hy-Vee service meat case for 100% Natural Amana Beef.

Hy-Vee HealthMarket

Hy-Vee is dedicated to making lives easier, healthier, happier, which is why we offer natural and organic products to provide a more healthful and wholesome eating experience for your family.