Meat the Facts: 5 Truths About Hy-Vee Beef

Food Love: Ingredient Focus
Meat the Facts: 5 Truths About Hy-Vee Beef

Primary Media

Author

March 18 2021

Description

Don't be fooled by lower-quality beef from our competitors—your tastebuds are at steak! Our meat is the finest on the market, and you'll notice the difference. Here are 5 facts to prove our beef is the best in the Midwest.

  1. Fact #1: We have higher beef trimming standards.

    Why you should care:

    • We believe you should get what you pay for.
    • Hy-Vee Choice Reserve is trimmed with only one quarter inch of fat.
    • At Hy-Vee, you pay for the meat. Not for the fat.
    Related Content, Main Dish
  2. Fact #2: Our beef vetting process is extremely strict.

    Why you should care:

    • We hand-select all of our cattle.
    • Only an average of 6 out of 100 cattle meet our tight specifications for Hy-Vee Choice Reserve and Hy-Vee Prime Reserve Beef.
    Related Content, Main Dish
  3. Fact #3: Hy-Vee Choice Reserve beef comes from the Midwest.

    Why you should care:

    • You’re getting the highest quality beef raised on family farms right here in the heartland.
  4. Fact #4: We have corn-fed beef.

    Why you should care:

    • Corn-fed beef has more marbling so you get better flavor. It also tends to be more tender and juicy than other types of beef.
    • Corn-fed beef supports our local corn growers.
  5. Fact #5: We have steakhouse-quality beef.

    Why you should care:

    • The best restaurants serve prime beef—the same as our Prime Reserve beef.
    • You can get 5-star beef right in your own backyard at Hy-Vee.
    Related Content, Main Dish