Jess Pavlinec

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Jess Pavlinec is your Hy-Vee South Registered Dietitian. She graduated from the coordinated dietetics program at Viterbo University in La Crosse, Wisconsin. Jess is registered and licensed by the Commission on Dietetic Registration and by the state of Minnesota. Her passions are food, nutrition and trying new recipes that are not only healthy but taste wonderful too. Jess provides a variety of services including store tours, nutritional counseling and cooking classes, and is available to answer any of your questions in the aisles. Jess believes in making your life easier, happier and healthier. You’re welcome to visit Jess at your Rochester #1 store. You may contact her by email at

Services include:

NuVal™ Nutritional Scoring System
Introducing NuVal, the nutritional scoring system that summarizes the overall nutritional value of a food item, from 1 to 100. Look for NuVal scores on price tags today! For more information, check out If you have any questions regarding NuVal, or you would like an individualized tour, contact Jess. FREE

Hy-Vee Dietitian e-Newsletter
Sign up for the e-newsletter! Simply email Jess and she'll will add you to the e-newsletter distribution list. - FREE

Personalized Shopping Assistance
Having trouble finding the right foods to meet your dietary needs? Jess, your Hy-Vee South dietitian, is available for FREE personalized grocery shopping assistance. By appointment - FREE

Supermarket Tours
Your Hy-Vee dietitian is able to provide free supermarket tours to any group of people - kids or adults. Jess will guide you through the aisles and point out healthy foods available to you. Call (507) 289-7500 or email Jess to schedule your group tour today. - FREE

Community Presentations
If you or your business is interested in having a community talk about a nutrition-related topic, please call (507) 289-7500 or e-mail Jess. Popular topics include NuVal Nutritional Scoring System, healthy grocery shopping, meal planning, disease-fighting foods, recipe modification and weight management. The presentation can be tailored to your group's needs. NuVal presentations are FREE; prices vary on individual topics.

Biometrics Screening
Have you had your cholesterol or blood pressure checked recently? Your local Hy-Vee dietitian can help in offering a health risk screening. Screenings include LDL, HDL, total cholesterol, triglycerides, blood glucose, free blood pressure and body mass index. If you are interested in learning more about a biometrics screening, please call (507) 289-7500 or e-mail Jess to set up your appointment today! – Cost: $45 per person

Menu Ideas
Are you looking for new recipe ideas and help planning menus? Your Rochester South Hy-Vee dietitian has the solution! Stop by the store today. You will find the recipe and menu center located right beside the Pharmacy. - FREE

Related topics

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Live Healthy America 100 Day Wellness Challenge

NuVal Nutritional Scoring System

Event Schedule
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