Hy-Vee Statement On Lean Finely Textured Beef

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3/28/2012

FOR IMMEDIATE RELEASE

Hy-Vee takes great pride in listening to the voices of our customers and offering them outstanding values on the quality products they want to buy. Following our recent decision to stop purchasing ground beef containing Lean Finely Textured Beef, we heard from many customers who asked us to continue carrying this product. They’ve sent us a clear message: They want a choice when it comes to ground beef, and they want to support companies that provide thousands of jobs in our Midwest trade area. In response to this feedback, Hy-Vee has made a decision to offer both kinds of ground beef – both with and without Lean Finely Textured Beef. Both products will be identified so customers can determine for themselves which type of ground beef they want to buy. This transition is underway and will be implemented in our retail stores as quickly as possible. We thank our customers for sharing their views on this issue, and encourage them to continue telling us what we can do to improve their shopping experience at Hy-Vee.

Hy-Vee, Inc. is an employee-owned corporation operating 235 retail stores in eight Midwestern states. For FY 2011 the company recorded total sales of $7.3 billion, ranking it among the top 25 supermarket chains and the top 50 private companies in the United States. For more information, visit the company’s website at www.hy-vee.com

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