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b·leve is a line of specialty hair, skin and body care products offered at your local Hy-Vee.


hair care

hair careb·leve hair care products are formulated using advanced, precision technology Cationic Chemistries – the leading technology in performance hair care

  • Formulations are much more effective at targeting specific hair care needs.
  • Traditional systems kept moisturization at the root; cationic chemistries specifically target damaged areas along the hair shaft and at the ends.
  • This technology does not require the use of high levels of silicones like dimethicone.
  • Allows superior results with less ingredients effectively targeting precise areas rather then blanketing the hair with a multitude of conditioning agents that ultimately weigh hair down.


skin care

skin careb·leve facial care products are formulated using a proprietary technology that provides advanced anti-aging benefits Grape Stem Cell Technology – intensive plant active provide immediate and long term skin care benefits: Firming of the skin.

  • Intensive anti-oxidant repair and protection
  • Visible improvement in the appearance of fine lines and wrinkles
  • Superior yet lightweight moisturization
  • Complexion balancing and skin tone enhancement
  • Increased elasticity and overall appearance of rejuvenation


body care

body careBody Care lotions are formulated using a ground-breaking, moisturization technology- Oleofirm™ Oleosomes are derived from tiny micro-seeds found within oil bearing plant seeds providing unparalleled moisturizing skin benefits.

  • Hydrophobic
  • Hydrophilic
  • Release some of their actives instantly through application
  • (friction) and some over time (drying) providing longer lasting uniform moisturization
  • Oleofirm™ is our proprietary complex

Goji Berry extract provides a fortifying, anti-oxidant moisturization All items are:

  • Paraben-Free
  • Formaldehyde-Free
  • Non-Irritating, Hypo-Allergenic Formulas
  • Gentle Fitter Formulations
  • Uses No Animal Testing

Learn more about b•leve hair, skin and body products.


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