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CLIF Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle, and two trumpets. One day, during a 175-mile ride with my buddy Jay, I simply couldn't stomach another bite of energy bars we'd brought along. That's the moment I now call "the epiphany." Two years later, after countless hours in Mom's kitchen, CLIF Bar became a reality.The spirit of adventure that spurred CLIF Bar continues to thrive today. We may have grown, but we pledge to continue doing our best to take care of our people, our community and our planet.—Gary, Founder and Owner of CLIF Bar & Company
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