The Great American Milk Drive
February 19, 2018 | Promotions
March 1st through March 31st
From March 1st- 31st, Hy-Vee customers can help donate to this worthy cause. Customers are able to choose a $2 or $4 donation representative of a half or full gallon of milk at checkouts in-store as well as checkouts on Aisles Online. Hy-Vee will distribute the milk gallons to Feeding America food banks matched to local Hy-Vee stores.
100% of all funds collected will provide milk to local families in need.
Childhood should be filled with playing, learning and growing. But for many children who face hunger, even basic staples like milk and the nutrients that help power childhood activities are missing. More than 46 million Americans including 12 million children rely on Feeding America food bank donations each year. Now, you can help feed a childhood.
On average, clients receive the equivalent of less than 1 gallon of milk per person per year. That’s because while Americans are generous with canned and dry goods, many don’t think to donate milk because it’s perishable.
Milk is one of the most-requested, yet least-donated items and there are more than 5 million food insecure people in Hy-Vee's 8 state territory.
The Great American Milk Drive is a national campaign that unites and enables the nation’s food banks, processors, retailers and consumers to deliver much-needed gallons of milk with its vital nutrients to the families who need it most. Hy-Vee has raised over 227,000 gallons of milk for donation to date and has set the standard for the program.
Your small donation will deliver milk to a family in need in your local community, helping to ensure that all children have the potential to play, learn and grow.